The Venn Diagram.
Lovely to see it accorded such prominence in the meeting room satire of Sara Cooper’s debut book.
∩ = sweet spot.
I can see this turned into a knowingly cheeky sales flipchart routine.
Draw only the two interlocking circles and label their intersection.
Then get the audience to suggest what the titles for A and B could be.
With you setting the parameters, naturally.
Whenever I meet a new salesteam, I am always slightly stunned how little they use the whiteboard as a selling tool.
Even having this sole trick up your sleeve – albeit one grounded in parody – can enlarge, encourage and enliven any selling forum.