Logic Crumbles

If you work all day long in software you’ve no idea how ….

Messy
Illogical
Emotional
Subjective
Complicated
Contextual
Vague
Non standardized

Most work is

Most jobs are largely about persuasion, motivation, relationships, fear, ego.

Your logic doesn’t help

— Tom Goodwin (@tomfgoodwin) February 13, 2026

I bet you've faced it. Someone where you work has said why bother paying someone for their 'app', when we can do it ourselves with AI.

Even worse when a potential client says that about your wares behind your back.

There's so many lines wrong with this thinking;

who's solving the next problem?
are you an coding house, or a business that fixes a specific issue?
who decides which ideas fly?

To name but three.

Let's recall that just prior the Millennium, many a company (especially through Finance chiefs who at that time had sole jurisdiction over IT) thought they could unleash the power of their internal computer-held data themselves. Rather than pay for any of the freshly minted crop of vendors that offered precisely that across myriad systems. It's fair to say not a single effort succeeded. Worse still, it drained them of progress and a load of once in-house talent sent by frustration into the arms of others.

SaaS-pocalypse is one thing, but who wants to reinvent the wheel? What do you then do with options, gaps, the leftfield? You really think AI can hold your hand through all that?

How often have you asked AI to write something for you from scratch, only for it to completely miss its landing when read by your intended audience?

Do your clients want to work with a bot, or you?

Imagine the destination we're hurtling towards. Quantum powered AI doing everything. Yep. The infamous fictional Terminator-powering 'Skynet' becomes real. Humanity hollowed to emptiness. The Doomsday scenario. Think on the famed 'paperclip problem' parable.

Yet some believe we'll rattle along in some kind of harmony. AI being more of an automation tool than blunt takeover. Here's MIT economics professor and Nobel Prize winner, Daron Acemoglu;

"Jobs that require high levels of judgment are safe for now".

Despite a reshuffling of jobs through deskilling and new creation;

"I don’t think we’re going to have AI take over airline traffic control any time soon. We’re not going to have AI take over chief financial officers, chief executives or chief operating officers. We’re going to have high-quality journalism. We’re going to have academic research. We’re going to have lawyers and judges."

If there is to be a bloodbath, how will Sales fare?

Roger Bootle, author of 2019 book The AI Economy, has been ahead on this topic a fair while. His current view is clear; "the notion that AI makes human beings redundant is bunkum". To elaborate;

"... once there is the requirement for an element of judgment and assessment, it is deeply unreliable. The result is that someone – that is to say, someone human – still needs to assess what AI says and to decide which bits of the output to rely on and which bits to discard."

On the basis that 'no passion in the world is equal to the passion to alter someone else's draft' (HG Wells?), this may well hold broad appeal. Yet despite a groundwork of foundation being provided, such editing can be as lengthy as starting afresh whilst prone to taking you down a misleading path anyway.

Take note of the above tweet sign-off.

"Most jobs are largely about persuasion, motivation, relationships, fear, ego."

Where that states 'jobs', we read 'sales'.

To escape consignment to AI’s ‘permanent underclass’, we solution sellers must harness AI through it augmenting our winning sales intelligence. And that ought be our plan right now.