More Solution Sales Experience
Some cheeky little spam sneaked its way through my mail filter to greet me with this delightful opening line:
Something I have kept close to me through 20 years in solutions selling is the rule “if there’s no need, there’s no lead.”
If a prospective customer cannot, or will not, share with you a problem they have, selling them a solution is impossible.
All it needed to say next was how you prise free the cards that are glued to their chest…