More Solution Sales Experience

Some cheeky little spam sneaked its way through my mail filter to greet me with this delightful opening line:

Something I have kept close to me through 20 years in solutions selling is the rule “if there’s no need, there’s no lead.”

If a prospective customer cannot, or will not, share with you a problem they have, selling them a solution is impossible.

All it needed to say next was how you prise free the cards that are glued to their chest…

Subscribe to Salespodder

Don’t asdsad miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe