No Business Partner

When it’s not all in a word.

I suffered a soul destroying series of transactions with South Africa’s Cape Town municipality recently.

It’s perfectly acceptable in their world for someone to sit on something for almost a year, and then spank you with exorbitant interest on rates as a result. Disgraceful.

Then, when I paid, and my transaction clearly went through from my coffers, they lose the money and blame me. As bad as it can get.

Did anyone care? Not a chance. Even worse, when referring to me, rather than use terms like ‘rate-payer’, I was constantly called a “Business Partner”.

When I challenged this, I was told that was what they must call every ‘customer’.

I pointed out that how I was being treated was as far removed from being a business partner as you could get. They still didn’t care.

A classic example of a cultural disconnect.

This kind of vacuous corporate doublespeak is suicidal in the real world. I hope you don’t have anything similar strangling your efforts in your field.

Time for an overall jargon audit…?

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.
jamie@example.com
Subscribe