After blogging the other day someone’s observation that determination trumps all, I came across a study of teacher effectiveness on the thoroughly engaging Heath Brothers blog (the guys that wrote Made To Stick).

Whilst teachers are of course hardly the natural bedfellow of the salesperson, they could comfortably be viewed as requiring a certain sales acumen. After all, they must present, all the time, and they need to gain the attention of their audience and motivate them to act.

Contrary to the expectations of the surveyors, neither previous similar experience nor the expressions of constant personal learning proved relevant.

The over-riding trait found to predicate success was perseverance. And even further;

“perseverance — not just an attitude, but a track record”

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