Prepare Attack Destroy

This pic’s been all over the web this week. Where once there was Roger
& Rafa, now in their place there’s Murray & Nole.

The t-shirt slogan apparently sums up Andy Murray’s thrust. His brilliant development over the past 18 months has surely been the story of tennis.

And as I blog this, another showdown with Djokovic looms large. The Aussie Open final promises to be a thriller.

What a vintage few years for men’s tennis. Truly the best, and maybe even getting better.

But what of the slogan?

What tickled me was the fact that many a salesperson I’ve ever met, only consider one of those elements.

Attack.

Whither the other two?

Prepare & Destroy are sadly missing. That is debilitating. Get them in your process.

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jamie@example.com
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