Topic

new products

A collection of 261 issues

Local Differences Ignored

Here’s a not untypical tale I became privy to through a leading light in the electrical market. US-owned lighting company Thorn decided to unleash (or should we say rather, foist) some new products on their European division. ‘Go sell, no excuses’. The usual kind of MNC story. After a

The Perils Or Marvels Of Salesy McSalesface

[https://twitter.com/nasa] Nasa must have known what was coming. There’s potential for life in a Goldilocks Zone a mere 40 light years away. That’s 700,000 earth years at our present max travel speed. Around a star named Trappist (after the initials of the Chilean telescope

Sculpt Triple Stack Stanza From Politician Sell Speech

On the airwaves I recently heard former speechwriter to the Left, Simon Lancaster [http://www.bespokespeeches.com/]. With Conference season approaching, he outlined how to best rally the troops. He singled out one former Prime Minister’s chosen style. I was most interested in how he saw the pattern of

What Are You Accelerating Next?

[www.hpe.com] You may well know the frustration. A rogue webclick and you are deluged with ads all over every site you visit from a company with absolutely nothing of interest to you. In my case, a misloading Google Canary browser threw me to Hewlett Packard’s recently formed

Don't Copy HP Launch Selling Print

Earlier this decade I happened across a piece of internal HP collateral. Their Sales Guide for a latest printer. One of the global giant tech outfits. The money they splash on ‘marketing’ possibly not even available to a crony of one of the current 50 dictators suppressing [http://planetrulers.com/

Sing Music's Answer To The New

I can imagine the b-school essay; The music industry is a poster child for all that can go wrong with capitalism. Discuss. It’s difficult to make a case for any stakeholder to have remained unshafted by them. Perhaps that exam question would ask to ‘explain and assess’ the famous

The Mystery Of Your 10-Word Novel

This pic I took a few years ago. It does not happen to be of my tipple of choice. I learned the hard way at the underground yet committedCamra [http://www.camra.org.uk/](campaign for real ale) nights. When the only attendees (all male) were students (like me) and

Check Your Story Telling Arc Against The 6 Most Downloaded

If your assessment of a story arc ends at ‘boy-meets-girl’or ‘indomitable-hero’, there’s terrific insight from knowing the path which best selling stories take. Then applying to your big storytelling pitch. I was intrigued to discover several analysts had categorised the amount of ‘plots’ [https://www.theguardian.com/books/

Tell Me Something Nobody Knows

A Summer of politics like no other in my birthplace. The post-Brexit progress sensationally provided a new Prime Minister this week. The day this fell into place, the ever-reliable Eddie Mair interviewing a confidant of the new Leader asked; > tell us something nobody knows about her… Amid the chuckles, he

Can Your New Product Cocktail Drown England's Footballing Sorrows

[https://www.theguardian.com/football/blog/2016/jun/29/england-roy-hodgson-fa-farce-euro-2016] It’s still so raw. England. England who couldn’t play football. Of the countless pages of media post-mortems I’ve scrolled down, here’s one that suggests continual failure follows an established pattern. I have used the analogy of