Topic

new products

A collection of 259 issues

Sculpt Triple Stack Stanza From Politician Sell Speech

On the airwaves I recently heard former speechwriter to the Left, Simon Lancaster [http://www.bespokespeeches.com/]. With Conference season approaching, he outlined how to best rally the troops. He singled out one former Prime Minister’s chosen style. I was most interested in how he saw the pattern of

What Are You Accelerating Next?

[www.hpe.com] You may well know the frustration. A rogue webclick and you are deluged with ads all over every site you visit from a company with absolutely nothing of interest to you. In my case, a misloading Google Canary browser threw me to Hewlett Packard’s recently formed

Don't Copy HP Launch Selling Print

Earlier this decade I happened across a piece of internal HP collateral. Their Sales Guide for a latest printer. One of the global giant tech outfits. The money they splash on ‘marketing’ possibly not even available to a crony of one of the current 50 dictators suppressing [http://planetrulers.com/

Sing Music's Answer To The New

I can imagine the b-school essay; The music industry is a poster child for all that can go wrong with capitalism. Discuss. It’s difficult to make a case for any stakeholder to have remained unshafted by them. Perhaps that exam question would ask to ‘explain and assess’ the famous

The Mystery Of Your 10-Word Novel

This pic I took a few years ago. It does not happen to be of my tipple of choice. I learned the hard way at the underground yet committedCamra [http://www.camra.org.uk/](campaign for real ale) nights. When the only attendees (all male) were students (like me) and

Check Your Story Telling Arc Against The 6 Most Downloaded

If your assessment of a story arc ends at ‘boy-meets-girl’or ‘indomitable-hero’, there’s terrific insight from knowing the path which best selling stories take. Then applying to your big storytelling pitch. I was intrigued to discover several analysts had categorised the amount of ‘plots’ [https://www.theguardian.com/books/

Tell Me Something Nobody Knows

A Summer of politics like no other in my birthplace. The post-Brexit progress sensationally provided a new Prime Minister this week. The day this fell into place, the ever-reliable Eddie Mair interviewing a confidant of the new Leader asked; > tell us something nobody knows about her… Amid the chuckles, he

Can Your New Product Cocktail Drown England's Footballing Sorrows

[https://www.theguardian.com/football/blog/2016/jun/29/england-roy-hodgson-fa-farce-euro-2016] It’s still so raw. England. England who couldn’t play football. Of the countless pages of media post-mortems I’ve scrolled down, here’s one that suggests continual failure follows an established pattern. I have used the analogy of

Do You Harness Business Transformation Questions Like Global Outsourcer?

I saw that huge outsourcerer Wipro [http://www.wipro.com/] sponsored the pre-Wimbledon warm-up at Queens last week. I came across them a couple of years ago. It was via their apparent ‘green’ credentials. I noted that one corporate intro vid at the time was built around the following slides;

How Clibanarius Erythropus (A Tiny Hermit Crab) Can Raise Your Sales

[https://www.facebook.com/BBCSpringwatch/] A tiny hermit crab. Clibanarius Erythropus. What on earth could such little critter have to do with making more sales? Well. What a star crustacean. Torrey Canyon. 1967 [https://en.wikipedia.org/wiki/Torrey_Canyon_oil_spill]. One of the world’s worst ever oil