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new products

A collection of 278 issues

Where’s Your Index Customer?

The current ebola outbreak sees infections for the first time appear beyond Africa. I wondered why the travelling Liberian struck down by the virus in Dallas was referred to as America’s Index Patient. The only such epidemiological phrase I was familiar with at the time was Patient Zero. Unburdened

Why 3 in 4 New Products Fail

[http://blogs.hbr.org/2014/09/the-silent-killer-of-new-products-lazy-pricing/] Surveys may vary. Some have found as many as nine out of ten new products fail. This current one from a “pricing consulting giant” revels in the headline 72 percent of all new products flop [http://www.simon-kucher.com/en-gb/news/72-percent-all-new-products-flop]. What

Testing Your Pitch Like Game Show Creators

I recently heard the Creative Director of tv production giant Endemol interviewed. The Dutch founders invented the enormous Big Brother format before attacking the game show. Perhaps their biggest global smash started as a tiny end segment on the Dutch national lottery show, which expanded into Deal Or No Deal.

Pitch Lessons From Wannabe Sweet Treat Magnates

[https://salespodder.com/content/images/wordpress/2014/07/cookstomarket-treats.jpg] Fancy a sneaky sweet treat? Here are a pair of homebakers hoping to grab a shot at the bigtime. For twenty episodes, Cooks To Market moved two new food items out their creator’s kitchen for the first time. They

Which Three Words Do You Seek

What a good World Cup. Away from the most watchable of footie, PR opps abound. One such chance was duly grabbed by Cambridge University Press. They analysed the Anglosphere for musings on each team and came up with the top three words [http://www.bbc.co.uk/sport/0/football/

What Your New Product Push Can Take From Brand Lessons On Instagram

I am really liking using Instagram. Although approximately zero of my potential customers are onboard, I am quite happy to post to it. That is because for me, it truly allows people to see how I think. And as I know that how I think can be viewed as rather

3 Tips Your New Product Selling Can Take From Successful Crowdfunding

I was intrigued to read co-founder experience from one of the myriad crowd-funding sites. James Beshara reckons there’s a trio of reasons projects secure the funds [http://www.theguardian.com/media-network/media-network-blog/2014/jun/17/crowdtilt-crowdfunding-campaigns-james-beshara] they seek. That, in his language, is when you “tilt”. Here’s his

Would A Chippie Trust a Brickie?

> “If you’re a carpenter and you want to hang a door you don’t ask a bricklayer how to do it” What a quote. I heard it from the mouth of a football world cup pundit. A Welshman who performed miracles keeping Crystal Palace in the English Premier

Can You Take From TV Product Launch Experience?

We can indeed occasionally learn from our retail brethren. Over the weekend I caught insight from one of those barmily successful shifter’s of home-based products. The kind that blanket telly shopping. John Mills [http://www.jmldirect.com/] began in England in the mid-80s with items that he sold from

3 New Product Pitch Lessons From iPlayer Mega Media Initial Sell

As if you need any reminding just how difficult it can be to ‘sell’ a new product. Here’s a story I picked up in the weekend’s press [http://www.theguardian.com/technology/2014/may/11/bbc-feeble-bland-bygone-era-digital-voice-bbc3] . It relates to the trauma getting what is arguably the world’s