Topic

new products

A collection of 276 issues

Got A New Measuring Stick?

For a twelve-hour flight I stocked up on reading matter and quickly found a terrific article in management consultant Booz’s in-house rag [http://www.strategy-business.com/press/enewsarticle/enews120208?pg=0]. The starting point was with the marketing wheeze that was “horsepower”. Industrial revolutionaries Matthew Boulton and James Watt

Make Choice Simple

I’ve blogged before about my occasionally tormenting ‘Choice Paradox’. I believe in two strands that at first glance may seem mutually exclusive. At the one possible pole, I believe you can generate more sales by always thinking up one more product offering, yet at the other potential extreme, I

War Cry

I happened upon an interview with the new S African telecoms player CEO, and apparent roving TATA Group exec, Anjay Panday of Neotel on local tv here. Whilst not blessed with any discernible amount of charisma in the slightest, he did seem to possess a requisite level of intelligence that

Self-Generated Promotions

I’m working with my Cape Town crew at present, and residing deep in technoville, they’ve a desk filled with several old laptops in various states of dismantled ruin which they’re happily cannibalising to make enhancements to other kit. One such gem unearthed is an internal hard drive

Avoid Delusion

I’m not quite the fan of Dragons’ Den that once I was, but I did enjoy reading the twelve tips to running a new business from one of Dragons that comes from a retail background on the beeb’s website [http://news.bbc.co.uk/panorama/hi/front_page/

How Would Google Sell Your Product?

Newspapers still have a place in physical space. Grabbing a lunchtime fill on London’s South Bank, the deli had its own daily copy of a broadsheet’s Technology Supplement strewn all over a highly perched table top. Not normally my cup o’tea, it helped ably pass a few

New Product Prospectus

I’ve attended countless formal sales meetings in my capacity as an externally hired hand to help with certain elements of salesteam improvement. Several, a majority even, have featured the discussion of a latest product which, if not quite brand spanking new, has a large component of new-ness associated with

Momentum Indicators

Among stockbrokers, the ability to accurately determine share price momentum indicators is often the difference between profit and loss. There are several ways of judging this, looking at various combinations of closing prices, ranges and trends. Naturally, the greater the understanding of momentum, the better the chance of making money.

Rehearsal Jitters

I had another enjoyable and productive session with a funding endeavour [http://salespodder.com/cold-investment-pitch/] I’m helping in a new field yesterday. The main purpose was to rehearse the big 20-minute presentation pitch. We managed to get two ladies from accounts in to be a listening sanity check. Two

Cold Investment Pitch

A current live project sees me helping an organisation that have big ambitions in the world of everything “organic”. They’ve already achieved a great deal, including setting up entire ‘value chains’ (as they call them) from the smallest of farmer to enormous retailers. A significant eight-figure sum is now