Topic

new products

A collection of 275 issues

The Start Of Something Good

Another sample of where you can take the idea of someone paid lots of money to design a fitting promotional look, and remix it for your own ends. In this case, I saw an example of the long trusted trope of a word mid-type. Cursor where next input due to

4 Word Business Plan Slide

I recently came across a start-up [http://mmhmm.app] in the ‘video communication’ space. In twelve months just past, going from idea through prototype, beta release and $100 a year subscription launch whilst securing $100m [https://techcrunch.com/2021/07/07/mmhmm-raises-100m-which-is-a-fun-thing-to-say-to-people-who-dont-follow-tech/] funding and a possible $400m valuation. It helps

Labs Unit Seeking The Selling Of Next Week

I saw an intriguing reminder of one of my longtime themes. Arguably the world’s richest sporting competition, the EPL (English Premier League), is ‘considering joining the NFT craze’. Details appear to involve a licensing tie-in with a French virtual card trader start-up. The EPL have been here before. I

Change One Word Meme

I often get asked for icebreaker ideas. I’m not a fan of these normally. They are too contrived. You can lose people early, rather than get their juices flowing. And there is the wholly misplaced genre of being asked to reveal something about yourself. Which I feel should be

3 Quick Questions To Make Dickens' Ghosts Your Friends

Aka, The Dickens Trio, perhaps? There’s many a succinct and snappy interview uploading of circa 3-minute clips in this fashion. One that can make for a revealing internal exercise on framing a key pitch. As well as a useful tool to have for a prospect setting as a reliable

Football New Product Disaster

> View this post on Instagram [https://www.instagram.com/p/CN4UnT7BRLg/?utm_source=ig_embed&utm_campaign=loading] A post shared by salespodder (@salespodder) [https://www.instagram.com/p/CN4UnT7BRLg/?utm_source=ig_embed&utm_campaign=loading] > If you are looking to introduce a new, exciting,

Can You Use This Top Dating Guru Approach To Selling Something New?

> Curiosity That’s what longtime matchmaker Shannon Davidoff suggests gets rapport going like nothing else. In this case, I heard her (playfully) ripping apart the tinder dating profile of a female broadcaster. Never wear a hat. Never wear florals. Are you after lesbians? The studio was in hysterics. Men,

How’s Your Data-Narrative Pitch Balance?

A quick pair of (launch) presentation pointers. A fan of Nancy Duarte [www.duarte.com], she passes on tips in pitch-craft via HBR back in July ’13. > Great presenters layer story and information like a cake, and understand that different types of talk require different ingredients. She recommends a

Protect Your Edges

https://webcomicname.com/post/165975556609 Who is trying to shave, blunt or chop off your edges? The above cartoon portrays a metaphor familiar to many a successful solution seller. It can particularly stymie a freshly launched product. Functions which you and its developers feel game-changing go completely unrecognised as such

Winning Pothole-Killer Business Case

How’s this for positive launch pr? The above is but one example of the glowing reports (sub’n req’d [https://www.telegraph.co.uk/business/2021/01/11/jcb-unleashes-worlds-first-pothole-killer/] ) accompanying the latest British construction innovation. It offers invaluable solution sell pointers. I see so many a new product