Topic

new products

A collection of 280 issues

I Can Train Penalty Shooting

Really?! That was the cold pitch of a German neuroscientist to an elite football coach a couple of years back. Here's how the grateful manager relayed that exchange, in the aftermath of a victory he dedicated to them. > "Neuro11 got in contact with us two years

Selling The First Telephone

> Alexander Graham Bell sells the telephone pic.twitter.com/2fZXtt8SgL [https://t.co/2fZXtt8SgL] — Adrian Bliss (@adrianbliss) May 1, 2022 [https://twitter.com/adrianbliss/status/1520852891254276104?ref_src=twsrc%5Etfw] May 2022, million-followed clip creator Adrian Bliss lands on an issue close to solution seller hearts. How to sell

10 Sales Creativity Tips Via Cleese & Sutherland

A fascinating 50min podcast [https://aloadofbs.substack.com/p/john-cleese-and-rory-sutherland-on] featured comedy legend John Cleese with Nudger-in-chief Rory Sutherland talk through the vital conditions for creativity to shine. It struck me that if you swapped in terms from our Sales arena, much of their wisdom could be applied to how

Classic Example Of Failed Froth Ridden Beer Pitch

[https://salespodder.com/content/images/wordpress/2014/04/chelseagastropubfayre.jpg] So one sunny Saturday I was casually drinking my way around Chelsea with friends searching for good fish ‘n chips. With bar queues long and tetchy, and with industry insiders in tow, we got to wondering why the awesome speed

My Product's Great For...

I was party to musings back in the Noughties about the wonders of the internet. Given the forum featured no “corporateers”, the specific slant was accelerated individual empowerment. Everyone had a stab at sloganising. Then one person suggested that the results would be better if each framed their favoured concept

The Start Of Something Good

Another sample of where you can take the idea of someone paid lots of money to design a fitting promotional look, and remix it for your own ends. In this case, I saw an example of the long trusted trope of a word mid-type. Cursor where next input due to

4 Word Business Plan Slide

I recently came across a start-up [http://mmhmm.app] in the ‘video communication’ space. In twelve months just past, going from idea through prototype, beta release and $100 a year subscription launch whilst securing $100m [https://techcrunch.com/2021/07/07/mmhmm-raises-100m-which-is-a-fun-thing-to-say-to-people-who-dont-follow-tech/] funding and a possible $400m valuation. It helps

Labs Unit Seeking The Selling Of Next Week

I saw an intriguing reminder of one of my longtime themes. Arguably the world’s richest sporting competition, the EPL (English Premier League), is ‘considering joining the NFT craze’. Details appear to involve a licensing tie-in with a French virtual card trader start-up. The EPL have been here before. I

Change One Word Meme

I often get asked for icebreaker ideas. I’m not a fan of these normally. They are too contrived. You can lose people early, rather than get their juices flowing. And there is the wholly misplaced genre of being asked to reveal something about yourself. Which I feel should be

3 Quick Questions To Make Dickens' Ghosts Your Friends

Aka, The Dickens Trio, perhaps? There’s many a succinct and snappy interview uploading of circa 3-minute clips in this fashion. One that can make for a revealing internal exercise on framing a key pitch. As well as a useful tool to have for a prospect setting as a reliable