Topic

new products

A collection of 259 issues

How A Recipe Card Can Help Both Your Prospect Sell And Deal Focus

[http://www.allrecipes.com] Esmee Williams joined allrecipes.com as employee 18 in 1999. Today she is VP for brand marketing. She knows what makes a homemade recipe popular with their mainly ‘harried and middle-aged’ audience; > They prefer five to seven ingredients that they can find in their kitchen cupboards

Still Running Windows 3?

[https://en.wikipedia.org/wiki/Windows_3.0] I caught a discussion on the world’s largest buyer of fax machines. Yes, in 2018, the British National Health Service wear this shameful laurel. The deeper context was in the mediocre performance of the tax-funded, free-to-all care provider. This time not

Political Party Personification & Your New Push

“Imagine the Party was a person…” This was the instruction given by a market researcher to a focus group in the English town of Crewe. In a room of what claims to be the world’s first ever railway hotel, built perhaps in the 1830s. She gave the assembled panel

The Similarities Of Writing A Bestseller Novel & Selling Your New Product

[https://www.bbc.co.uk/news/entertainment-arts-44385593] Children’s author Holly Bourne appears to have scored a hit with her first fiction for grown-ups. Having heard the premise (nine monthly snapshots of whether a woman leaves a relationship clearly not right for her) I was further intrigued to see her

Selling Colombia Japan World Cup Football Group Game

The football World Cup in full swing, I frustratingly caught a national English radio broadcast the day after our Three Lions had beaten Tunisia in the first group game. The show’s penultimate set piece saw a 2010 squad member urged by the ex-pro host to leave an impression on

Ebook Proven Product Push & Your New Launch

I found out recently about an ebook publisher that sold itself [https://www.thebookseller.com/news/hachette-uk-buys-bookouture-500016] March 2017. In just five years, the startup – by Oliver Rhodes, a previous traditional London publisher’s Marketing exec – shipped an impressive nine million [https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/

First Victim Of <strike>War</strike> Your New Pitch Is... You

So I was in a fast-growing chain of English Midland-ish coffee shops. The owner was in this particular branch. Being video’d in front of the counter. For on the day in question, a significant – nay, laudable – progression was in motion. No more single-use cups. Now, takeaway drinkers had to

Have You A Winning Product Sub-Title?

As I listened to the always enjoyable newsanchor Eddie Mair in his regular London five o’clock slot, I couldn’t help but admire the master of irreverence continually reference his Saturday show; iPM – the programme that starts with its listeners Complete with audible cheeky grin. You could almost hear

Choosing Your Release Number

Bloomberg Game Changers. An episode on software [http://www.businessinsider.com.au/larry-ellison-2010-12] giant Oracle. A toxic corporate culture exposed, a despotic founder hellbent on being number one. A place where lying to customers was encouraged, if Sales didn’t make 200% of quota you were discarded and release after

Man Versus Shark

So I heard an English movie critic promo-ing his latest book. 170,000 words on Fast Times and Excellent Adventures: The Surprising History of the ’80s Teen Movie. The engaging James King [https://twitter.com/jameskingmovies] obligingly suggested his Top Three: Ferris Bueller’s Day Off (1986; from the maestro