Topic

new products

A collection of 267 issues

Political Party Personification & Your New Push

“Imagine the Party was a person…” This was the instruction given by a market researcher to a focus group in the English town of Crewe. In a room of what claims to be the world’s first ever railway hotel, built perhaps in the 1830s. She gave the assembled panel

The Similarities Of Writing A Bestseller Novel & Selling Your New Product

[https://www.bbc.co.uk/news/entertainment-arts-44385593] Children’s author Holly Bourne appears to have scored a hit with her first fiction for grown-ups. Having heard the premise (nine monthly snapshots of whether a woman leaves a relationship clearly not right for her) I was further intrigued to see her

Selling Colombia Japan World Cup Football Group Game

The football World Cup in full swing, I frustratingly caught a national English radio broadcast the day after our Three Lions had beaten Tunisia in the first group game. The show’s penultimate set piece saw a 2010 squad member urged by the ex-pro host to leave an impression on

Ebook Proven Product Push & Your New Launch

I found out recently about an ebook publisher that sold itself [https://www.thebookseller.com/news/hachette-uk-buys-bookouture-500016] March 2017. In just five years, the startup – by Oliver Rhodes, a previous traditional London publisher’s Marketing exec – shipped an impressive nine million [https://www.publishersweekly.com/pw/by-topic/international/international-book-news/article/

First Victim Of <strike>War</strike> Your New Pitch Is... You

So I was in a fast-growing chain of English Midland-ish coffee shops. The owner was in this particular branch. Being video’d in front of the counter. For on the day in question, a significant – nay, laudable – progression was in motion. No more single-use cups. Now, takeaway drinkers had to

Have You A Winning Product Sub-Title?

As I listened to the always enjoyable newsanchor Eddie Mair in his regular London five o’clock slot, I couldn’t help but admire the master of irreverence continually reference his Saturday show; iPM – the programme that starts with its listeners Complete with audible cheeky grin. You could almost hear

Choosing Your Release Number

Bloomberg Game Changers. An episode on software [http://www.businessinsider.com.au/larry-ellison-2010-12] giant Oracle. A toxic corporate culture exposed, a despotic founder hellbent on being number one. A place where lying to customers was encouraged, if Sales didn’t make 200% of quota you were discarded and release after

Man Versus Shark

So I heard an English movie critic promo-ing his latest book. 170,000 words on Fast Times and Excellent Adventures: The Surprising History of the ’80s Teen Movie. The engaging James King [https://twitter.com/jameskingmovies] obligingly suggested his Top Three: Ferris Bueller’s Day Off (1986; from the maestro

Project Backronym

We’ve all done it. Taken a key word. A trendy mot du jour. The boss’s favourite expression. The company initials perhaps. (Even retail bitcoin investors made the news recently with just such a rallying cry [http://salespodder.com/the-five-stages-of-a-bubble-your-prospect-bid-fervour/]; hodl.) Then spell out winning words – a sentence even

Does Your Pitch Thrive Better Than Ariana Huffington's?

So this Thrive app [https://www.thriveglobal.com/stories/15380-introducing-the-thrive-app] is on a launch promo [https://venturebeat.com/2018/01/16/arianna-huffingtons-thrive-global-and-samsung-launch-tech-detox-app/] push. It seems to have grown out of the latest attempt to out-Gwyneth Goop, from the Huffington Post founder’s “lifestyle” effort of her own. Here’s the