Topic

new products

A collection of 262 issues

Have You A Winning Product Sub-Title?

As I listened to the always enjoyable newsanchor Eddie Mair in his regular London five o’clock slot, I couldn’t help but admire the master of irreverence continually reference his Saturday show; iPM – the programme that starts with its listeners Complete with audible cheeky grin. You could almost hear

Choosing Your Release Number

Bloomberg Game Changers. An episode on software [http://www.businessinsider.com.au/larry-ellison-2010-12] giant Oracle. A toxic corporate culture exposed, a despotic founder hellbent on being number one. A place where lying to customers was encouraged, if Sales didn’t make 200% of quota you were discarded and release after

Man Versus Shark

So I heard an English movie critic promo-ing his latest book. 170,000 words on Fast Times and Excellent Adventures: The Surprising History of the ’80s Teen Movie. The engaging James King [https://twitter.com/jameskingmovies] obligingly suggested his Top Three: Ferris Bueller’s Day Off (1986; from the maestro

Project Backronym

We’ve all done it. Taken a key word. A trendy mot du jour. The boss’s favourite expression. The company initials perhaps. (Even retail bitcoin investors made the news recently with just such a rallying cry [http://salespodder.com/the-five-stages-of-a-bubble-your-prospect-bid-fervour/]; hodl.) Then spell out winning words – a sentence even

Does Your Pitch Thrive Better Than Ariana Huffington's?

So this Thrive app [https://www.thriveglobal.com/stories/15380-introducing-the-thrive-app] is on a launch promo [https://venturebeat.com/2018/01/16/arianna-huffingtons-thrive-global-and-samsung-launch-tech-detox-app/] push. It seems to have grown out of the latest attempt to out-Gwyneth Goop, from the Huffington Post founder’s “lifestyle” effort of her own. Here’s the

Could You Use Google Docs Project Proposal Template

Further proof that you’re best off not outsourcing all your life to Google. Or any other techgiantia for that matter. Above is their chosen ‘placeholder image’ for Tropic. The Project Proposal template inside their Docs app. It sits at the top of the cover page. Ew. I can hardly

Nail Your Point Format

So I was talking through mnemonics with someone. POINT [http://salespodder.com/buyer-makes-their-point/]arose. > Preparation – One page only – Interesting – Newsworthy – Three I remembered it fondly. I then riffed on how this kind of thing can really sing and dance when re-designed onto a specific business setting. In our case, you

Are You Supplying Innovative Solutions?

I do hope so. On another level, I do hope not. A conundrum wrapped in an antinomy inside a dilemma, you might say. One I was alerted to with a news report [https://www.channel4.com/news/how-do-brexit-voters-feel-about-eu-divorce-bill] from a North West region of England. It sought voters’ views on

Dam Busters Spirit

[http://en.wikipedia.org/wiki/The_Dam_Busters_(film)] I watched this movie on a cold, damp and grey Sunday afternoon in England recently. It’s been maybe twenty years since I last saw it, and what a pleasure it was to be refreshed by its inspiration. I sense a

You Share Popcorn Message Focus?

Adam Sopher quite rightly delights in being a – if not the – pioneer of popcorn’s surprise English resurgence this decade. The revitalised sector, including their part which they term “gourmet popcorn”, is currently taking chunks out of the tired old crisp market. Now a category in its own right, the