Topic

new products

A collection of 259 issues

Project Backronym

We’ve all done it. Taken a key word. A trendy mot du jour. The boss’s favourite expression. The company initials perhaps. (Even retail bitcoin investors made the news recently with just such a rallying cry [http://salespodder.com/the-five-stages-of-a-bubble-your-prospect-bid-fervour/]; hodl.) Then spell out winning words – a sentence even

Does Your Pitch Thrive Better Than Ariana Huffington's?

So this Thrive app [https://www.thriveglobal.com/stories/15380-introducing-the-thrive-app] is on a launch promo [https://venturebeat.com/2018/01/16/arianna-huffingtons-thrive-global-and-samsung-launch-tech-detox-app/] push. It seems to have grown out of the latest attempt to out-Gwyneth Goop, from the Huffington Post founder’s “lifestyle” effort of her own. Here’s the

Could You Use Google Docs Project Proposal Template

Further proof that you’re best off not outsourcing all your life to Google. Or any other techgiantia for that matter. Above is their chosen ‘placeholder image’ for Tropic. The Project Proposal template inside their Docs app. It sits at the top of the cover page. Ew. I can hardly

Nail Your Point Format

So I was talking through mnemonics with someone. POINT [http://salespodder.com/buyer-makes-their-point/]arose. > Preparation – One page only – Interesting – Newsworthy – Three I remembered it fondly. I then riffed on how this kind of thing can really sing and dance when re-designed onto a specific business setting. In our case, you

Are You Supplying Innovative Solutions?

I do hope so. On another level, I do hope not. A conundrum wrapped in an antinomy inside a dilemma, you might say. One I was alerted to with a news report [https://www.channel4.com/news/how-do-brexit-voters-feel-about-eu-divorce-bill] from a North West region of England. It sought voters’ views on

Dam Busters Spirit

[http://en.wikipedia.org/wiki/The_Dam_Busters_(film)] I watched this movie on a cold, damp and grey Sunday afternoon in England recently. It’s been maybe twenty years since I last saw it, and what a pleasure it was to be refreshed by its inspiration. I sense a

You Share Popcorn Message Focus?

Adam Sopher quite rightly delights in being a – if not the – pioneer of popcorn’s surprise English resurgence this decade. The revitalised sector, including their part which they term “gourmet popcorn”, is currently taking chunks out of the tired old crisp market. Now a category in its own right, the

Launch Pricing Airliner Discount Penetration Dumping

[http://fortune.com/2016/06/04/bombardier-cseries-jet-orders/] Pricing our shiny new product is not something many salesteams get to set. Which, I hear many a seller sigh, is why so many new releases fall short of expectations. Marketing departments feel they exist to carry out this procedure. Of the myriad

Ho Ho Ho Apple New iPhone Big Demo Fail

Wow. Who’s out of a job this morning? Is it perhaps Craig Federighi? Apple’s bumbling (Senior VP) Software Engineering bigwig? Or whoever promised him his money shot would work like a dream on the big launch demo? If you haven’t seen the twenty second car crash in

How's Your Pitch Compare With Pied Piper's First?

our only glimpse of the embryonic startup app landing page interface -------------------------------------------------------------------------------- Hit TV show Silicon Valley. Series One, Episode One; “Minimum Viable Product”. If you’re unfamiliar with the premise, introvert coder Richard spends his spare time outside working for a tech giant trying to develop an app of