Topic

quirky

ideas and experiences with a selling angle that come from left-field

Curate Your Workspace Into A Sales Machine Like A Meezer

[https://salespodder.com/content/images/wordpress/2014/09/chiswick99office-400x187.jpg] You can probably guess this pic above is not quite how it should be done. It was of a London sales office way back in 1999. A buzzing little hive. I’ve read about a movement lately concerned that home

Testing Your Pitch Like Game Show Creators

I recently heard the Creative Director of tv production giant Endemol interviewed. The Dutch founders invented the enormous Big Brother format before attacking the game show. Perhaps their biggest global smash started as a tiny end segment on the Dutch national lottery show, which expanded into Deal Or No Deal.

Why You Need To Understand Reversion Point Reversal

[https://salespodder.com/content/images/wordpress/2014/08/ukspaceagencylogowiki.jpg] There is a fundamental of non-tender triggered solution selling. When you alone seek to ‘create the need’, you invariably challenge the status quo inside an organisation. To many, that status quo is a comfortable place to be. There are those

Can You Improve Use Like Laundry Detergent Invention

[https://salespodder.com/content/images/wordpress/2014/08/ariel-pre-treat-cap.jpg] Who’d have thought it? A solution sales tip from an fmcg innovation. I’ve no particular loyalty to the brand in question myself, yet I smiled at their ads that have appeared across several webpages I’ve visited this

Could Your Gatekeeper Metamorphose?

[https://salespodder.com/content/images/wordpress/2014/08/breakaway-gatekeeper1.jpg] The other afternoon I was waiting in a reception. As is the modern way, there was a telly on the wall. Rather than rolling news, this one was showing daytime tv. Of the quiz show variety. In the picture above,

When It's Never Quite Plug & Play

Pretty much every solution-style product I’ve ever sold has required a little bit ‘extra’ from the client to make it truly sing a dance. Whether it be the obvious added cash for implementation or maintenance services or the time and resource committed from their side, to fly as advertised

Are You Benefitting From Your Industry's Tent-Pole Product

Tent-poles are an interesting Sales construct. Most people are familiar with the concept of a Hero Product. Usually a best-seller (whether today or tomorrow) it is also one that really does epitomise what you are about. Brand Management textbooks love talking about their reflected glow. The term didn’t exist

Where's Your Prospect Happiness Sourced?

Sometimes you just have to read a tabloid for downtime. I came across an article [http://www.express.co.uk/life-style/life/487824/The-seven-secrets-of-happiness] based on a book self-helpingly entitled Stitch Your Own Silver Linings. Certainly not my normal reading matter of choice. The aspect that did interest me though,

Do You Dress The Room?

[https://salespodder.com/content/images/wordpress/2012/12/dresstheroom.jpg] I was impressed recently being talked through a marketing brainstorm session. It was run by an external agency, as commissioned by a financial services firm’s wealth management division. Before the event, the organisers spent time to ensure they did

Price List Widows and Orphans

I often bang on with friends and business buddies about how bad most retail ‘selling’ is. So not long ago, I was challenged to apply some of my b2b wisdom in the land of food retailing. Specifically, for an eaterie. I set about the task in my own spare time