quirky

[https://salespodder.com/content/images/wordpress/2014/05/robbrydon25wordstoryhay31may14.jpg] Another Hay Festival gem. This time from comic Rob Brydon. Inspired by the national 500-word story children’s competition, he composed his own constrained tale. For him though, only 25 words were allowed. Bear in mind, it’s all in

“Popstar adopts salesman line”. Quite a headline. And who is the biggest popstar on the planet right at this moment? It could well be Pharrell Williams. There cannot be a soul untouched by his mega Happy anthem. Save for some despicable Iranian mullahs. His recent song sales are record-breaking (such

During watching a programme on an English telly catch-up service I came across this ad. I couldn’t help be struck by the store manager’s sigh. > We’re selling gold for the price of silver He’s clearly a bit miffed that so much fine oak furniture was

With the latest round of European elections this week, I’ve picked up a lot of airtime on this issue. Voters are apparently massively disengaged from the Euro parliament. To the extent that less than ten percent of people can name an MEP that represents them. This is hardly surprising.

[https://salespodder.com/content/images/wordpress/2014/05/tictac-94pc-dont-change-400x300.jpg] The global tiny minty sweet that is TicTac. Not usually the place you’d expect to find a solution sale nugget. Yet their recent “shake it up” ad signals a knowing distaste for the change averse. Who knows where their

Pop culture was busy gobbling up this confection (for the 23rd year no less) on the 6th of May. One journalist [http://www.independent.co.uk/life-style/food-and-drink/features/why-diets-are-ridiculous-9324288.html] couldn’t help filing a few hundred words, labelling it “amusing, faintly ridiculous, without much purpose”. Yes, we do

[https://salespodder.com/content/images/wordpress/2014/04/transcendence-trailer2-400x160.jpg] Transcendence is a movie I’ve not seen. Though I have read the odd review [http://www.theguardian.com/film/2014/apr/27/transcendence-review-grand-ideas-johnny-depp-wally-pfister] . And was glad to catch its trailer. I was delighted to spy a glimpse of what

In a matter of a few days a second piece of consumer PR perked my solution sale ears. Last time it was change-aversion [http://salespodder.com/will-your-prospect-change-their-tea-brand/] from tea drinking, this time the different types of shopper. According to voucher website [NetVoucherCodes.co.uk] research, there are seven; > Old

The Creative Salesperson. Does that have a disturbing ring for you? It brings to mind a potential meme; ‘what do you call a creative [insert job here]…? With scathing yet jocular punchline to follow. What do you call a creative accountant? An inmate. What do you call a creative chief

With solution selling being in no small part about the promotion of ‘change’ and perceptions of how it’ll affect those involved, I was fascinated by this piece of consumer product pre-Easter PR. Tea vendor Clipper (who’s products I have myself bought) sought to highlight how ingrained our daily