Topic

quirky

ideas and experiences with a selling angle that come from left-field

Warning: Only The Creative Salesperson Will Succeed In Today’s New Economy

The Creative Salesperson. Does that have a disturbing ring for you? It brings to mind a potential meme; ‘what do you call a creative [insert job here]…? With scathing yet jocular punchline to follow. What do you call a creative accountant? An inmate. What do you call a creative chief

Will Your Prospect Change Their Tea Brand?

With solution selling being in no small part about the promotion of ‘change’ and perceptions of how it’ll affect those involved, I was fascinated by this piece of consumer product pre-Easter PR. Tea vendor Clipper (who’s products I have myself bought) sought to highlight how ingrained our daily

Your Deals Prepared For Mountaineering Objective Danger?

All those poor Nepalese Ice Doctors. Sherpas as they were once known. Everest claimed its most climbers in one swoop just before Easter. At least a dozen lost. Local men who build and keep routes safe for the good weather ascent window of late April early May. As the tragedy

Is Your Edge In How Your Prospects' Aviate, Navigate & Communicate?

[https://salespodder.com/content/images/wordpress/2014/03/aviatenavigatecommunicate.jpg] This three-pronged mantra is sadly topical as I blog today. It is aeronautical in origin. Core to the training of a pilot. Whilst my pic above is not quite the perfect t-shirt slogan, the three words form a potentially compelling

Stop Deals Reach 5° Ship Listing Point Of No Return

[https://salespodder.com/content/images/wordpress/2014/04/critical-angle-wide-400x222.jpg] The cruise ship that sunk this week brings heartbreaking scenes from Korea. Sudden turn, hitting rock. Authorities as yet unsure what may have caused the boat to capsize. The crew allegedly culpable for wasting a critical 30 minutes without issuing

Where Conscious Uncoupling Can Bring You Closer To Your Sale

[https://salespodder.com/content/images/wordpress/2014/04/consciousuncustomering.jpg] As you probably realise, I do love a cheeky newsjack. In workshops and presentations I’ve long found that utilising a piece of live pop culture is a good way to help you stand out, engender livelier debate and build

How Much Respect Does Sales Command?

[https://salespodder.com/content/images/wordpress/2014/03/brumlibrarysalesbooks400x300.jpg] Not a fat lot. If the number of books on our topic in Europe’s newest and largest public library is any guide. The vast new Birmingham book repository boasts one million books. Including local lad Shakespeare’s first folio.

Could Your Latest Launch Be Ruined By The Four Most Dangerous Words In Investment?

What are the four most dangerous words in investment? According to seasoned London market investor Tom Stevenson [http://www.telegraph.co.uk/finance/personalfinance/investing/10757236/Will-the-2014-technology-stock-market-boom-repeat-the-dotcom-bust-of-2000.html] , they are; > it’s different this time. He reveals this as part of his exasperation that in early-2014 we seem to

Does Your Feature-Talk Make You Sound Like A Novice?

[https://salespodder.com/content/images/wordpress/2014/01/sundownersmouillepoint14.jpg] So I was reminded the other day over a cheeky sundowner about exercises I first ran way back almost twenty years ago. They’re good for a little distraction in a sales meeting. Especially when you want the real punch

Don't Mimic UK Nuisance Call Crackdown Scourge

Much pixelated screen estate has been devoted to the scourge that is nuisance calling in Blighty these past few days. Here follows the transcript of an oft-played snippet on this story. It is the opening line of what’s known as a ‘PPI’ cold caller. An entire industry has erupted