Topic

quirky

ideas and experiences with a selling angle that come from left-field

Business Drivers & Technology Imbalance

Recently I asked a group of pre-sales engineers what the split was, for the reps that they accompany, between talking about the prospect’s business drivers and the technology involved on their calls. We even coloured-in our own little pie-chart on it. At best, the split was 50/50, mostly

Happiness Is ... Buying From Me

[https://salespodder.com/content/images/wordpress/2013/07/image2.jpg] There are times when a man can wonder whether they catch too much rolling telly news. Before going out on Saturday, I witnessed the latest academic to propose a definitive ‘happiness formula’. Apparently; > Feeling Good = (Mx16 + Cx1 + Lx2) + (Tx5

Show Prospects Your SWOT Personality

[https://salespodder.com/content/images/wordpress/2013/07/image.jpg]Here’s my little-school rendering of a snake and ladder. Instead of using wax crayons, I smeared my fingerprint over a tablet screen. I was in the vicinity of an informal breaktime get together of a four-strong team working through

Orbit Your Birmingham For Sales Innovation

> “the majority of British patented inventions are developed within 35 miles of Birmingham” This fact, as stated by Paul Hartnack, chief exec of UK Patent Office, made me feel proud for the city of my upbringing. Apparently this is from the year 2000, where 2800 of the 4000 registrations

5:2 Diet For Sales

In the late 90s, I remember a chap of enormous sales pedigree bemoan to me about the then latest crm buzz. There’s always a new sales software fad, he said as he shook his head disapprovingly. It’s just like dieting, he further mused. His theme was that just

Close Like Morgan Freeman Selling Mops

Or not. This hundred seconds of fun appears in the end credits of his 2006 gentle chuckle-along of a movie, 10 Items Or Less. During his day alongside a beepeuse yearning for more than being chained to her uncomputerised checkout till, he visits American department store, Target. Inside, after marvelling

Top Five Regrets Of The Buying

Here’s a cheery thought. An Aussie palliative nurse that gave hospice care for those on their death beds made global headlines a while back. She published the list [http://www.telegraph.co.uk/health/healthnews/9049120/Losing-touch-with-friends-most-common-deathbed-regret.html] of her patients’ biggest regrets. Here’s the top five from

Don't Treat Flexanimous Customers Like Airlines Do

Haha! What a big word in my title there. I only just found it online. I was surfing for an alternative to ‘changing your mind’. And wasn’t keen on adapting either of the political anorak coined terms like the English ‘u-turner’ the Americanism of ‘flip-flopping’. Customers can change their

Infiltrate Prospects Like Richard Dawkins

Arh Dawkins. The go-to militant atheist. Also the genius behind inventing [http://www.etymonline.com/index.php?search=meme] the term “meme”. Way back in 1976. Not resting on his laurels of being named the world’s greatest current thinker [http://www.guardian.co.uk/books/booksblog/2013/apr/25/

Are You Ambushed By The Obvious?

Poor old Nick Clegg. It’s pretty difficult at the best of times to read an English newspaper and not see the UK’s deputy prime minister vilified. And that includes the lefty rags. Yesterday cleggbashing reached another ‘high’. (Here’s what an English lefty tabloid [http://www.mirror.co.