Topic

quirky

ideas and experiences with a selling angle that come from left-field

The Sales Gig Dichotomy

Back in November '22, of Elon Musk's many 'first 100 days' decisions which grippingly broke out beyond the Twitterverse - and several were superbly transparent live A/B testing actions - one which struck me was the short-term hiring of apparently renowned hacker and coding maverick, 32yo George Hotz aka

Ditch Cheems Mindset for an Improving Mentality

This concept was coined Jan 21. Its name itself deriving from a meme trove surrounding photoshopping a cute dog. Often spelt 'doge', pronounced 'dodge'. Urban Dictionary helpfully lists its definitions. Including those unprintable here. Suffice to say, its 'can't do attitude', 'what's the point fretting', and in the words of

How Many Goals?

169. Way, way too many. That's how many Sustainable Development Goals the Elites set ourselves in 2015. To be hit by 2030. So much worthiness contained therein. Even the most hardened of cynic-cum-conspiracist couldn't fault to champion at least a fair few. Yet, the analysis [sub'n req'd] of Messrs Lomborg

Doomsday Problem Reframers Returns

For every pound spent on something, how much ought that business expect to flow back their way? It's an age-old way of viewing investment. Supposedly easier in our new age of CapEx to OpEx switch to subs-style purchasing. Yet it remains a tricky calc. There's often so many variables at

Nudging Prospects Along

In a moment of seasonal downtime, I read a marketeer's thoughts entitled does nudge theory have a future in 2023? I picked up on this in part because the inimitable nudger-in-chief was cited. Then I quickly realised how a quintet of said Rory Sutherland's insights duly contained within could be

Lewis Point For Sales Development

I'm no economics expert. Then again, neither are the world's economists. Given their inability to provide a meaningful forecast that glances on anything near where an actual reading settles. The Lewis Point of Economic Development is the moment that a nation's rural labour surplus is taken up by urban jobs.

Atomising Impact on Health

The week before Christmas saw a nursing strike in the UK. Everyone seems to feel they "deserve" more money. No-one seems to want to pay for them to have it though. Amid this most alarming of industrial action, despite claiming a decade of real-term wage deflation, the socialist-leaning First Minister

To Steal Or Free Dreams?

Here's perhaps a contender for quote of the year. When asked by her daughter why she couldn't have an Alexa like all her school friends, one mother curtly replied; "... because it steals your dreams and sells them". That the woman in question's authorings happen to display ideological alignment to a

Finding The Almoner

John from Bradford rang a talk radio show studio in London running a phone-in on the "envy of the world", Britain's NHS. A health service so good that it ranks 21st out of the top 20 in the world. Here's what he opened up with, describing the path to today's

Sales Christmas Cracker Jokes

What did the zero say to the eight? Nice belt! That's a christmas cracker joke (I think it's mainly an English thing) I just groaned over. No matter how corny the gag - kinda the point - the whole tradition adds to the festivities across the generations. Which got me