Topic

quirky

ideas and experiences with a selling angle that come from left-field

Ukraine Counter Offensive Selling

I remember playing a quiz machine when they first hit pubs back in the day. Multiple choice triv questions. I'm reminded of one that stays pertinent. Along lines of; How many years in recorded human history have been war-free? I googled this again today. There's the concept of the 'peace

New You Resolution Septet

View this post on Instagram A post shared by salespodder (@salespodder) I'm not one for the stylised quote-pics of insta fame. Nor deepsim when in simple text form on 𝕏. Let alone the abundance of vacuous koans drowning LinkedIn. Yet 'tis the season for forgiveness. So in such spirit, here's a

Ten Mindsets to Swerve in 24

Another Wrap/SKO style vibe. Yet also from the heart. If you can make such a list, then you are confident about who your ideal prospect is. Meaning you are not chasing all and sundry, grateful for any ol' possible random who crashes onto your radar masquerading as a buyer.

🧯🧯🧯

The fire extinguisher emoji seems having its moment in the spotlight. As with all social media storms, there's a chance a divisive undercurrent lurks deep in there somewhere, but let's take this at face value for now. Its existence appears to portray the wish to dismiss the post of another.

Tourist Sabotage Or Energize

Among the deluge of year-end reviews a broadsheet one for 'travel's biggest winners and losers' struck me as a decent SKO or Wrap template. What's useful about such format in our Sales space, is the angle of deliberately moving away from people, towards things. After all, elsewhere you no doubt

Projecting Your Rizz

'Tis the season for the multitude of competing go-to dictionary providers clamouring to bring their clickbait Word of the Year. Here's one such with a stark generational divide. For those not yet privy, one 2023 nod went to rizz. Here's the explanation of London broadsheet The Telegraph's Melissa Twigg [sub'n

Everyday Item Luxe

Best gift-giving advice? Buy a special version of an everyday item. That's wisdom I saw widely shared as many scramble to think of festive pressies to give. Apparently the originator of this seasonal virality gave the vexing example of choosing for the typical 'someone with everything'. In their case, with

Associated Purchase Lead Source

The above is an origin story paragraph as reported by London's The Times broadsheet recently. A dynamic duo sought egg-white-only products to fill a hole they'd suffered when trying to find such like on UK retail shelves. They had the idea, but from where could they get their product? This

First Run Cold Call Days

80 : 15 : 4 : 1 Those are the numbers imprinted on my mind despite being experience three decades old. My first ever foray into cold calling. Although even then, euphemisms had crept in to make the activity slightly less unappealing for seasoned B2B Enterprise reps required to undertake the task. Such

Why Did I Choose This

This blog post title is that of a recently released 'art pop' album. A track from which contains said lyric, which for some reason hit my feeds. In the ᴘʀ words of the English artist; “The album takes you on a journey of escapism, but comes back to the fact