Topic

quirky

ideas and experiences with a selling angle that come from left-field

Farming for the 21st Century Triple Pitch

"Precision technology enables farmers to lower their input costs, increase their crop yields, and improve their productivity." Parag Garg, Chief Digital Product Officer, CNH Industrial I read this in a magazine earlier in the year. I instantly nodded, approvingly. Whatever its veracity - and it really ought have factual foundation

GPT-9 In Your Clients' World

GPT-5: can perfectly build any website GPT-6: can build and run a company GPT-7: passes Turing test GPT-8: overthrows world governments GPT-9: fails to understand how Jira is supposed to work, gives up, asks humans for help — Chris Bakke (@ChrisJBakke) March 24, 2023 As if AI generated memes of a

South Park Branding Quartet

Having seldom tuned in down the years, I was nudged to view episode number 321 of South Park. As the above opening credits screenshot shows, the Worldwide Privacy Tour riffed on plenty of meme-ables. In this particular case here, The Magical Mystery Tour of The Beatles, 1967. To our main

Is Your Implementation Like an EV Startup?

Never one to miss taking a PR utterance of a global exec out of context, here's Ford ceo John Lawler. Discussing the billion dollar losses currently being racked up by its nascent 'Model e' division; "as everyone knows, EV start-ups lose money while they invest in capability, develop knowledge, build

Do You Have A Nickname?

Another piece of clickbait, and I learn about how nicknames from firstnames are formed. It was a short clip before I realised this provides Sales insight in at least two ways. Whether you have a nickname and whether your prospect also has one. I suspect the first organisation nickname most

Overrun Rules of Thumb

I caught a 'reno' expert pass on tips for those wanting to get into buying a fixer-upper property. Namely one that can be 'flipped' at a profit after renovating it. One guideline for the first-timer was that brutal catch, the over-run. They suggested the time-span for typical work - redo

Would You Be Inspired By A Team Of Execs Dressed So Dull?

Last week saw the return to London of beauty retail giant Sephora. Eighteen years after leaving the country, allegedly escaping rising rents and stiff competition. A cause for celebration, you'd say. The promo snap up-top was the widely shared ceremonial moment just before the red ribbon was cut. I was

Are You Claiming To Be Billion-Dollar Soap Brand?

Millie Kendall, CEO of the British Beauty Council; “I cannot tell you how many bath and body brands come to me and tell me that they’re aiming to be the next Aesop. But that’s the clever thing about classic branding - if you have the right identity and

Fosbury Effect

Dick Fosbury RIP. An athlete responsible for changing an entire discipline. Which in turn helped frame any progress phenomenon. I came across the Fosbury Effect during B-School. Via the Quality movement, which was enjoying its highest profile at that time. The story is one of true legend. Teenage high jumper

Don't Let Your Prospect Buy A Grey Car

The global motor trade announce that 80% of new cars are coloured either grey, black, white or silver. This frightening monochroming has as chief offender; grey. Accounting for just over a quarter (25.7% in the UK alone, apparently) of all sales. Grey is the new black, then. It seems