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Topic

quirky

ideas and experiences with a selling angle that come from left-field

Pop-Up Rep

A hot marketing fad involves so called Pop-up Shops. Depending on which colony you’re in, you might also know this trend as pop-up stores, pop-stores or pop-up retail. From Olde Worlde once-off market traders selling Christmas Trees, to fireworks outlets springing up the week of Bonfire Night, the concept’

How Do You Give Directions?

I was off somewhere new the other day. I didn’t know the precise location but as these things often run, I was familiar with the rough area. All that eluded me was the final drive up to the destination. So the person I was meeting emailed directions. Only a

Contract Dispute Approach

I recently bore witness to a post delivery dispute. Work had been fully complete. Most payment had been settled. Then at the death, internal customer politics appeared to stall the concluding payment. With the top man client-side seemingly intent on withholding this final sum, a document was requested to shed

Ponzi Madoff Plausibility

[http://en.wikipedia.org/wiki/Madoff] Billion dollar fraudster Bernie Madoff is of course the face of all that’s wrong with the Finance industry in the aftermath of the recent recession. Documentaries have progressed since the crime was uncovered from merely explaining the extraordinary scale of robbery to trying

A Brush With Failure

A retail experience of mine just now is a microcosm of how poor selling skills can compound a stuttering sale to meander towards oblivion. I wandered into a chemists and was greeted cheerily by the manager. A good start, he asked, > “What are you looking for?” Mini-emergency, I was

Buyer Makes Their Point

Here’s a delightful insight into how buyers think. They too have to ‘sell’. Ideas, new ways of doing things, and sometimes they even have to pitch our proposals in our absence. How do they fare? [http://www.supplymanagement.com/resources/knowledge-zone/2011/get-to-the-point/] Well, it seems there’s a

Stock Out Policy

Another tale of S Africa retail woe, yet one which is sadly replicated across the planet. Cheerful seafood franchise Ocean Basket are a popular no-nonsense fish restaurant chain, pleasingly Sassi [www.wwfsassi.co.za] compliant on the sustainability front. [http://www.oceanbasket.co.za/] They have a neat fish ‘n

Your Destiny Choice

A young lady friend of mine was showing me a freebie notebook from a magazine. For a covermount it was remarkably good quality. A hardback, with elastic band and page marker, every other one of its innumerous blank pages had a quote on the footer. Their idea was to inspire

Is Your Unique Relevant?

[http://www.thegrand.co.za/gb_main.html] I stood at the gates of a relatively new Cape Town venue on a glorious Summer’s evening. I asked the young pair on the door what it was all about. Proudly, one of them gushed, > “it’s South Africa’s

The Prospect Whisperer

Here’s a cuddly parallel that struck me as I enjoyed festive downtime. Now, I’m not one for pets. So I was amazed when National Geographic’s Dog Whisperer telly program held my attention. Our hero Cesar Millan [www.cesarsway.com] ‘rehabilitates dogs and trains people’. He takes on