Topic

quirky

ideas and experiences with a selling angle that come from left-field

Do You Share The Millionaire Secrets?

Americans. Is it true that the only people that love them are themselves? Despite their generally mystifying and atrocious self-help industry, I came across a promising ‘web channel’ called Big Ideas and a clip from Marci Shimoff. Tangentially related to selling I admit, she quotes research to illuminate the 5

Even Boffins Get It Wrong

Over the past week the physicists on the Franco-Swiss border have achieved remarkable global media coverage. The CERN labs, most famous it seems for giving us the internet, have just switched on their latest supergizmo. When I first heard of it, I’m pretty sure its raison d’etre was

Allow Power Browsing

Escaping the rain from the second Summer in a row to be a washout in London yesterday, I read an article in one of those supplement sections of newspapers aimed, I think, at people with more time on their hands than they deserve. As my heated panini did its trick,

Beyond Persistence

I’ve been steadily refining my cold-call pitch, as I spend a couple of hours a day, three days a week, on my mini-project to sell my new service to companies that are not existing clients. I got to thinking what happened almost everytime I arrived at a first meeting

Spanking The Naysayers

It’s Google’s tenth birthday and all the broadsheets carry features on their game-changing rise to dominance. I remember stumbling across them the month of launch through a tiny article in a mag called Internet Magazine. I instantly made them my homepage. I marvelled at how someone had so

Intro Sales Letters Plan

Working as I am kind of part-time on my new product’s sales initiative is not of course ideal. I experience frequent and deep guilt that I am not able to devote more time and effort to make my new endeavour the roaring success of my dreams. Yet one area

Pitch Refinement

As you may know, I’m currently running a small project to attract customers for a fabulous new product I’ve developed from beyond my current client base. This involves me dedicating at least an hour a day, three days a week to cold-calling my select list of 50ish initial

Put Your Prices Up

Interestingly when I held a chat at one of my customers about ‘credit crunch’ busting sales tactics, I mentioned that one way was to raise a cheeky price here and there. There’s I guess a pretty famous marketing blog [http://sethgodin.typepad.com/] by a fella called Seth Godin

There's No Short-Cuts

In researching companies to approach for my new service, I came across the kind of entrepreneurial success I love to hear about, and which constantly spurs me on. It’s just a shame that the firm in question have so far refused to engage with me, in a manner that

Promote The Value

Surfing the web for sales sites one evening, I happened across a couple of great blog posts ran by a sales training company. One particular I wanted to comment on, but unfortunately they’ve turned off the functionality. It was about how to handle the often thorny issue of telling