Topic

quirky

ideas and experiences with a selling angle that come from left-field

Latest Ad Man Formula

A media research ad man has coined a formula. Part of his thesis on filling The Brand Gap; > P² + C = 5 is the formula for how marketers can harness the power of the public screen alongside the private screen to drive success throughout the brand funnel. So the launch

Re-Grading Your Traffic Lights

[https://www.dailymail.co.uk/news/article-8831633/PM-plunges-millions-deeper-lockdown-Three-Tier-plan.html] Daily Mail fail – make sure you align your boxes in neat columns… -------------------------------------------------------------------------------- Much consternation across the rabid English media. Despite averting a second national lockdown – those peshky kidsh – the politicians (specifically, the one holding the purse strings) overruled the consequence-free

Is There A Project Purple On Your Selling Benches

Apple’s imminent latest iphone update (’12’), brings to mind the storied history of the device. Remember the ‘iphone ten’ launch facial unlock demo FAIL? Or recall more the audience gasps at the smartphone era emergence? Their Project Purple was famously the name of their designers’ efforts to create the

The 3 Stages Of Falling For A Buying Con

Everyday economist Tim Harford began a new podcast series; Cautionary Tales [https://timharford.com/articles/cautionarytales/]. To check it out, I chose the second episode. It’s subtext being why we fall for cons [https://timharford.com/2019/12/why-we-fall-for-cons/]. Throughout, the fascinating yarn of a 1906 Berlin robber dressing

Was Your Last Update More Recent Than An NHS Spreadsheet

The NHS. Britain’s National Health Service. A sacred cow in the country. The pride being that it is available to prince or pauper, from cradle to grave, and is “free”. Yet none of this spin holds true. Genuflection at the altar of widespread mediocrity is mind boggling. Not only

Is The Juice Worth The Squeeze

An old saying. Roughly asking, ‘does the reward justify the effort?’ Often delivered in the negative. Surmising that ‘the juice ain’t worth the squeeze’. Of seemingly unknown origin, the phrase feels borne of fruit-based wisdom. With all manner of pioneer farming, other’s spouse coveting and investment deployment down

Example Scenario Not A Prediction

> You’ll probably see this chart a lot today. It’s the one @uksciencechief [https://twitter.com/uksciencechief?ref_src=twsrc%5Etfw] just showed at the @10DowningStreet [https://twitter.com/10DowningStreet?ref_src=twsrc%5Etfw] briefing today. It’s v v scary & implies if the current growth rate

Project Tracking of My Octopus Teacher

In places mesmeric documentary, My Octopus Teacher is the first Netflix S African offering. Stunning underwater visuals from the kelp forest that hugs the Western Cape coast. With a remarkable tale of companionship told. The Simon’s Town natural history cameraman narrates his fascinating [https://www.dailymaverick.co.za/article/

The Rule Of Six

We going backwards. Will we end up in thrall to Sweden? The latest coronavirus enforced ‘new normal’ in England is called the rule of six. No gatherings of more than six people. At all. Anywhere. Unless your family household is seven-plus. Or you’re a protest marcher, no doubt. Just

When No Figure Is A Fact

> There are no facts, only opinions. The classic, withering brake of the prospect who either (seldom) wants to vigilantly check a detail, or (often) seeks ways to dismiss your plans. The phrase comes in different forms. Add that ‘everything is a perspective, not the truth’. Or swap out ‘opinions’