Topic

quirky

ideas and experiences with a selling angle that come from left-field

Desperate To Fill A Hole In Your Bid Grid

Confessions of a prime ministerial advisor emerged in London this week. The person in charge of “event planning” during last year’s UK general election revealed a mistake. It seems the Campaign Schedule has a name; The Grid. It has the ring of an oppressive sci-fi dystopian masterplan which can

Conscientious Versus Over-Confident Quick Sanity Check

Fascinating social media news emerged through a British insurer this week. They had a product banned by Facebook. In part you suspect, because Facebook didn’t think of the idea themselves. In widely reported events, Admiral Insurance developed a quote process for drivers wanting car insurance for the first ever

Let US Election Big Data Psychographics Win You Business

Channel 4 News [http://www.channel4.com/news/] sent sleeves-up terrier Michael Crick to investigate US Presidential election “ground game”. He mined intel from the Democrat side. Jim Messina managed Obama’s data teams. From 2008 to re-election in 2012 it’s crew grew from 12 to 165. At which

Should Banned School Language Be Sales Speak

I recently saw again [https://www.theguardian.com/books/2016/oct/23/slang-changing-face-of-cool-vulgar-tongues-max-decharne] this pic that sped around the web three years ago when a London school created “formal language areas” -------------------------------------------------------------------------------- This final offence of YEAH in particular reminds me of something I read over twenty years ago. Tom

The Way Midnight Man Became Thriller And Your Hit Pitch

In the UK there was plenty of coverage about the recent passing of a Grimsby fish filleter. Including, we learnt, that he hated that particular tabloid label. Keyboardist Rod Temperton went straight from writing mid-70s britfunk to crafting Michael Jackson’s most loved work. Producer Quincy Jones recalls first deciding

Pitch How Film Composer Makes Maximum Impact

Silent film pianist and visiting professor at the Royal College of MusicNeil Brand [http://www.neilbrand.com/]plays intriguing sales chords. After tinkling a semi-stock phrase proving his mettle on-the-spot to evoke the iconic scene ‘the realisation that the person in front of you is the person with whom you’

Vi Coactus

Posts from this Summer of 2016 might as well have been subtagged politics & selling. So tumultuous the global election landscape. Yet so comforting that democracy is the only viable path. We learned that one political party leader, having won the vote for that office, was never fully crowned. The

Facing An October Surprise Dealbreaker

Donald Trump, Hillary Clinton. Many wail that these pair are the most unloved and inept American presidential candidates ever to run. Wherever you sit with their attributes, one thing stands out from their electioneering. Campaigns can spiral out of control when someone throws in a credibility grenade. For Sillary it

Declutter Your Sales Writing With Central Bank Gobbledygook Filter

Central bankers. Not a species deserving esteem aplenty. Just like their commercial bankster compadres. Yet this past week one of them has railed against over-complex [https://bankunderground.co.uk/2016/10/04/a-cat-a-hat-and-a-simple-measure-of-gobbledygook-how-readable-is-your-writing/] language. Not only does he call it out as unnecessary, he correctly labels it as mostly unreadable.

Give Your Patch A Funkapolitan Twist

Boris. How few people are recognised worldwide by their forename mononym alone. From most privileged of educations to indefferent journalistic par excellence to London Mayor to (one such) figurehead of Brexit to the Foreign face of his country. As he shuffles his prosperous frame onto the cushion of his freshly