Topic

trendwatch

A collection of 89 issues

Red Thread Selling

For some they’re considered interchangeable. Yet is it a touch contrary or too much of a stretch to say a red thread is the communications hue of what a golden thread is to overall business togetherness? A golden thread the cultural values that bind those in a winning corporation;

Datafy Buying

You working in a datafied salesteam? The wikipedia page (*groan*) at time of blogging contained these two sentences related to Sales; > Customer relationship management: various industries are using datafication to understand their customers better and create appropriate triggers based on each customer’s personality and behaviour. This data is

Sales Hackathon 2019 Blockchain Flavour

I’ve lately come across similar selling conundrums. I wonder if a trend is emerging? Many tech firms are trying to figure out if or how to incorporate blockchain. Whether it be a development on top of what they already offer, or as a complement to futureproof client plans. So

Sales Plyometrics

In the decade or so since hanging up my beloved sporting boots I’ve seen several fitness fads glow and fade. Military pre-dawn bootcamps, H-I-T, pilates, zumba, even (the surely cheating) slendertone belts. Now I discover the latest; plyometrics [https://en.wikipedia.org/wiki/Plyometrics]. Known as plyos to its

Congruence Selling

Let’s see if we can take off from a current buzzword our marketing cousins are using; congruence. This is where all elements of what you do must be congruent with your overall standpoint. Where each experience with you follows a central theme that confirms your uniqueness and value. One

Micro App Salvation?

Many moons ago I came across a construction supplier trying to help their salesteam get better. Their external trainers developed an optimum sales conversation tree. Reams of paper. Which never got read. I then enabled these to be tapped online. Clicked through in an instant. Whether in the office or

Sales X.0

Who can forget the fanfare around Sales 2.0? Social media was the amazing mousetrap destined to make buyers hurtle irresistibly towards our selling stall. Then lately there was Industry 4.0. Not solely another flaccid WEF vibe [http://salespodder.com/industry-4-0-applied-to-your-niche/]. Which was in part similar to (or perhaps

Gegenselling

With the bi-annual failure fest for an Englishman that is each international football tournament done, taking stock of the club season just completed there is only one real story. Yet in the wings perhaps this next coming season’s fairytale is already taking shape. Twelve months ago I was privileged

Performance Review Scrap

About time. The corporate trend to scrap performance reviews gathered serious momentum this week. Yet another global behemoth chose to get rid of this vile, septic procedure. Now consultant Accenture finally realise they only reward narcissistic self-promoters [http://i100.independent.co.uk/article/the-brilliant-reason-why-one-of-the-worlds-biggest-companies-is-getting-rid-of-performance-reviews--bkB4iz0IXe] . Compounded by longtime gripes of distraction,

Pinpoint Bid Message Cut-Through To Win Against The Odds

Or… Warning: No Cut-Through No Win. May I introduce a new addition to our selling lexicon; > cut-through. Example;“we won because we saw cut-through”. If your proposal does not possess this quality, then you have no message. I caught frequent use of this term by the chatterati surrounding the