I read the news today, oh boy
4,000 holes in Blackburn, Lancashire
And though the holes were rather small
They had to count them all
Now they know how many holes it takes to fill the Albert Hall
3rd verse, The Beatles – A Day in the Life
Last week’s massive iceberg being described by multiples of Manhattan made me also think about strange units of measure that stick. Especially with selling impact.
After all, one of humanity’s most famous is the skilfully inventive horsepower. The genius behind the British industrial revolution’s finest steam engine, James Watt, showed remarkable sales acumen. Comparing his machine’s power to that of a horse was the critical pitch his new product needed to gain customers new to the entire concept of industrialisation.
Nanocentury, New York Minute and Nibble … coming soon to a deal near you?
What’s getting prospect airtime that you can put an innovative label of your own on? To call it is to control it. Something a key player notes can glow with their name slapped on it.
Any gain or saving, time or money, resource or ambition can be a ready source of deal-clinching measure.