What Do You Do?

Derren Brown. What a nutter. What a genius.

I read a review of his latest live show, striking audiences down called Svengali.

It seems that in his most recent book one of the things he riffs on is how incredibly dull is the question ‘what do you do?’. He suggests the vastly superior alternative;

‘how do you spend your time?’

Next time you meet someone afresh inside a prospect, I fancy it’s a brilliant way to start a conversation. Thanks, Derren.

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.