When Even Socks Have Savings Metrics

The changing of the seasons can afford those of us no longer in thrall to the claw of fashion to buy 'last year's style' with nonchalant promo-seizing discounted satisfaction.

So I am guessing this packaging above could already be obsolete by now.

Yet I don't mind your inference there may well have been its influence seeping into my purchase decision for the set of three pairs of socks it contained.

As for the claim of being "the world's first recycled sock", well, let's just say anyone with even passing knowledge of independent artisan fair stalls will raise an eyebrow there.

In this case, the labelling points to a 51/49 split in make-up of recycled cotton to various man-made fibres.

I just hope they last longer than the sadly unfit for purpose bamboo types.

It's not a stretch to see how such treatment carries over to our arena.

We are perfectly able to construct a case around a singular, titular, saving.

Yet here's a reminder we can broaden the scope.

There's trio of saving sources.

Two similar in the sense of raw materials, the other, an enabling ingredient.

Two of weight, one of volume.

Precious elements nonetheless.

An extra pull here, is that "equivalent to" tab.

The saving as a gain, almost.

Certainly in terms easier to visualise.

You can practically touch, grab, and drink the bonus.

Savings are notoriously tricky to turn tangible.

There can be an awkward scale from real to imagined for someone to resoundingly dispute claims.

Same with gains. That difficult stretch for belief in the future-stated materialisation.

Perhaps here we've an example of how 'data' can prop up 'desire' in a more subtle way.

You like the thought of recycled clothing. Now there's numbers you can picture to make you feel good about buying some. Regardless of the actual veracity of the case. Decision enabled.

Can we say the same on our current bids?