Worcester's Vienna-Born Art Grande Dame Inspired Sales Tip
"How is it possible to cut out everything extraneous to what you want to say?"
The leading quote in one obituary I read this month of pioneering painter, Tess Jaray. A wonderful abstract artist.
One of her underlying edicts. Which is so canny when applied in Sales. Yet seldom done so.
It's not just in over-selling this fault rears up.
Although that's always a painful watch.
It's in knowing your point, and making it. Alone. Often helped by the age-old guide; as much as necessary, as little as possible.
A principle for efficiency, restraint, and precision. We ought do exactly what is required to achieve a desired outcome, but absolutely nothing extra that might cause waste, complications, or harm.
Where Tess sought to avoid distraction, neither must we confuse, clutter nor overwhelm. Home in on the key, singular, thrust and strip away all else. Abide by her ultimate rule of radical message discipline and value proposition refinement.
How often do we truly do so?
I did pause to ask an AI image generator to create something in the Jaray style. Going for a particular unit chart vibe. Similar to her 2012 painting, After Malevich would've been nice. With a 24/76 split. In my Video Call mastery colours. This was the nearest the bot could muster...
