Your Unique Diagram

I got reminded of all the options listed in my book, 101 Diagrams That Sell.

Someone working on a presentation deck (yes, salespeople are still doing so) was busy constructing bulleted points of steps.

There's such a striking switch open here.

From text to image. Swap words for a pic. Ditch those itemised list blocks of text.

You go from talking through an often large chunk of verbiage to offering a solution framework. One that is yours and yours alone.

Through this metamorphosis, you gain a piece of individual IP.

When you start down this route, you find a precious gem.

A piece of distinctive pitching that not only seals how you're different, but becomes the tangible flag around which your prospect can rally alongside. Even better when they can see where they want to go transposed onto its components and overall 'output'.

You've likely seen countless flywheels, pyramids and stacked scheduling boxes.

The familiar can be a simple place to start.

Indeed, if you need inspo, ask your clients (or prospects). What diagrams do they use? How might they show those they work with or sell to their reasons behind what they do, how it runs and why.

That'll also sprinkle a magic that can draw you closer together.

It needn't be set in stone from the off. Make a virtue of the constantly evolving mindset. Your driving purpose may be solid, yet how you express it can be forever a work-in-progress. And who doesn't like to peek inside the action as it builds?

'This is the way we look at it today...'

Away from the corporate slide, real power in these comes when you sketch one out. By hand. On whiteboard, flipchart or even a blank sheet beside a prospect.

You got yours to call on to set you apart yet?