Zuckerberg Mission

Plenty of soundbite-sized clips were all over the telly and web these past few days of the Facebook founder’s first public utterings since the IPO.

I was struck by how many times he stated what he considered to be the Facebook mission;

to make the world more open and connected

And by this, he seemed to allude to concepts such as transparent, friendly, democratic, just.

Yes, he banged on about linking this mission with a business outcome of profit, but the sheer repetition of the above ‘mission’ was not lost on me.

How many salespeople can similarly say what their employer is in the game to achieve?

Hardly any. And of those that can, how many manage to frame this in terms directly relevant to the customer? Even fewer.

Can you…?