Donald Trump. Hardly the person budding entrepreneurs should be modelling themselves on. Still, he somehow commanded airtime on Skynews with Adam Boulton the other day.

He was asked what it took to be successful in running your own business. Two main elements struck him. Neither are earth-shattering insight, true, yet it does show how the basics are as solid a foundation as there is.

One was that you can only be good at what you love (“you have to love what you do”).

The other was wrapped in his made-up word; stick-to-it-iveness.

Although I shudder to say so, I quite like this neologism.

These are equally applicable to the winning salesperson of course. But even on these two entry-level qualities, are you happy with where you stand today?

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