A Brush With Failure
A retail experience of mine just now is a microcosm of how poor selling skills can compound a stuttering sale to meander towards oblivion.
I wandered into a chemists and was greeted cheerily by the manager. A good start, he asked,
“What are you looking for?”
Mini-emergency, I was after an old-fashioned toothbrush. I was directed to the shelf-space, which just happened to be right near where I was already standing.
“We’ve Jordan, Colgate, Oral B…”
Pointing to the choices, the chap listed each available option by naming their brand. The promising beginning was fading fast.
I looked sideways and wondered if anyone had ever suggested to him to rather ask what I was looking for in such situation, instead of rattling off an obvious list.
I surveyed the alternatives. I noted that each one was labelled size 40. “Have you size 35?” I hoped.
“You’ll find there’s no difference between 35 and 40”
An astonishing reply. “Really?” I prompted for more.
“They’re practically the same these days”
I was duly informed. I decided to mix things up a bit, and smiling, stated that I didn’t share that particular view.
“I’d better not say any more then!”
He chuckled away. I said nothing. As is generally the case, he jumped head-first into the silence straight into a lost sale.
“We’ve got some 35s out the back but I don’t bother putting them out.”
And with that he simply wandered off in the direction of another punter.
Please, don’t find yourself creating similar bristles.