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Pothole Business Case Proof

At the start of the year I blogged on an interesting business case example. The perhaps slightly unglamorous world of roadway maintenance yielded what looked like a sparkling example of the genre. Four months on, a remarkable proof has been delivered. England’s top digger manufacturer, JCB, trumpeted their new

Avoid 'Vile' Media Cold Mail

[https://twitter.com/thewhitmore/status/1388545845637926912/] Here’s a much discussed tweet on the London twitter. Celebrity who made name from interviewing celebrities and sold autobiography to this specific news organisation decides to call out journalist from there for press intrusion. Many a radio phone-in hour subsequently filled. Yet my

If Even Bill Gates Uses The Ben Franklin (On Himself) So Can You

[/content/images/wordpress/2021/05/gates-divorce-telegraph-webhome-2021-05-04-500h.jpg] …even the broadsheets can’t resist -------------------------------------------------------------------------------- Well, the scourge of longterm marriage divorce blights another gazillionaire. Bill and Melinda Gates have split. 27 years on from exchanging vows. I remember way back before then. When gossip columnists were rife with whispers of

3 Quick Questions To Make Dickens' Ghosts Your Friends

Aka, The Dickens Trio, perhaps? There’s many a succinct and snappy interview uploading of circa 3-minute clips in this fashion. One that can make for a revealing internal exercise on framing a key pitch. As well as a useful tool to have for a prospect setting as a reliable

World Leading Rollout Momentum

> 650 people a minute 39 000 people an hour 460 000 people every day These are the numbers to grab the attention of a government ad with blanket airing across England’s radio output at the moment. The idea being perhaps to ensure the wavering tin-foil hatters go get

Don't Let Sales Disappear Without A Darktrace

Cambridge-based cybersecurity ‘unicorn’, Darktrace, was reported by mainstream media [https://www.forbes.com/sites/thomasbrewster/2021/04/12/darktrace-going-public-in-5-billion-london-ipo-claiming-200-million-revenue/?sh=675a1af54d58] to be having its recent float ambitions potentially thwarted by scandal. Last year, Forbes magazine exposed the allegedly unsettling approach to work of a key figure. One since sentenced

Fictitious Telly 'Office Solutions' Workplace Sales Pointers

Sticks and Stones was a 135-minute triple-episode piece of drama shown by England’s itv network the week before Christmas 2019. Action seemed to be centred around a commercial property marketing firm. Workplace bullying was the laudable central premise. An apparently affable Team Leader undermined through machinations of uber-ambitious underlings.

Have You Read The Book On It?

[https://www.youtube.com/watch?v=ekmhxXDLuD4] Here’s a screenshot from a music promo video from 2020. At the very beginning. Nasrene, about to sing her track Parties in the Park. Gets passed a tome. Oh, look. She’s reading the book on it. How to have a party

Football New Product Disaster

> View this post on Instagram [https://www.instagram.com/p/CN4UnT7BRLg/?utm_source=ig_embed&utm_campaign=loading] A post shared by salespodder (@salespodder) [https://www.instagram.com/p/CN4UnT7BRLg/?utm_source=ig_embed&utm_campaign=loading] > If you are looking to introduce a new, exciting,

The Minority Rule

An interesting concept for those sellers who enjoy steeping yourselves in deal politics. I’ve blogged before on how revolutions can gain unstoppable momentum from having a tiny percentage of the populace on board (sub5pc; perhaps even a threshold as low as 3pc). Forget the Roman imperialist rule of thumb