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Ingredient X Lifecoach Stand Out Strength

More Resolutioning fluff yes, but one that could turn into tasty Sales foodstuff. One such ‘sage’ writing on the dailymail [https://www.dailymail.co.uk/femail/article-7822329/Lifecoach-Amana-Walker-reveals-New-Years-resolutions-fail.html] suggests that a mere one in twelve stick to their New Year commitments, with only one in five still sticking to

Beware The Ruinously Confused Buyer

The world’s most successful concert arena was not always such the beacon of popularity and profitability. London’s North Greenwich regeneration in time for 1999’s New Year’s Eve celebrations got mixed reviews back then. Even James Bond opening credit stardom from The World Is Not Enough couldn’

Cross-Selling Symphony

The incoming Chairman of American telecoms conglomerate Comcast gets plenty of positive press. Sector-beating stock price growth during his decade of acquisitive tenure as media arm NBCUniversal CEO. Apart from the voracious buying up of expensive broadcasting rights and other media giants, one policy appears to have borne organic fruit;

Selling In The Roaring Twenties?

So many an opinion piece across the waves about what the decade gone brought, and that which the oncoming may bring. These are usually fertile ground for a sales kick-off event any early-Jan. But especially 2020’s. Who foresaw all the major b2b selling changes since 2010? The near total

Manifesto Landing Pages UK GE19

> oh, yes, another one! 2015 [http://salespodder.com/5-lessons-for-your-next-proposal-layout-from-uk-party-general-election-2015-manifesto-designs/] , 2017 [http://salespodder.com/5-lessons-for-your-next-proposal-layout-from-uk-party-snap-general-election-2017-manifesto-designs/] and now 2019 offers up another chance to gauge how UK political manifesto presentation might aid our selling collateral. This time ’round, I was less interested in the actual glossy magazine shoot that has become

Rosie's Boeing Anomaly & Your Failure

Boeing are such a large aviation manufacture that their recent shut down of the 737-Max plane production line looks set to reduce US economic output by a staggering 0.6% next quarter. But as so often, such largeness is accompanied by hubris. In the worst case, ongoing investigation as to

No, have a look now

Who wasn’t a Clive James fan? Glowing anecdote laden obits to the Anglicised Aussie revealed one [https://www.theguardian.com/culture/2019/dec/15/clive-james-remembered-by-john-simpson] of selling skill; > I was the editor of the pretentious student magazine Granta, and he’d got a sheaf of papers in his

Dundas Aqueduct, On-Costs & Your Price Objection Handle

Who doesn’t love an old ballad of lowest price blues? As well as a battle between purchase price tag and ongoing upkeep. Let’s then go back to the 1790s. I learn of those times’ groundbreaking canal building. Linking two of the the world’s then premier trading cities,

Gag Writer Right Reasons

Sometimes you must peek over into the other side. Comic and Crazy Rich Asians movie star Ronny Chieng has a couple of sharp observations about life today on his Netflix stand-up show. Shame when interviewed he lacks affability. Yet I did catch fascinating insight he shares learning from working on

Which Three To Focus On?

A presenter in the world of procurement shared with me a psychology tip they’d found works well. A big fan of rules of three – whether it be a structure like PREP or reminder to talk in triplets – they suggested that when shown any list, an audience will only remember