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Alluring Pitch Of JK Rowling Rejector's Blurb

[https://twitter.com/jk_rowling] Here’s a tweet from JK Rowling, 25 March 2016, which created quite the reaction. In case you don’t know the story, the megaselling Harry Potter author’s next project wrote under an assumed name. As she’d been famously rejected in the Beatles-esque

How To Wow And Present Like Fictional Steve Jobs

A Hollywood “slide”. Depicting NYT reporting of Apple Macintosh projected first 90 day sales of 1,000,000 on backstage backdrop, when actual results were just 35,000. -------------------------------------------------------------------------------- Danny Boyle directs Michael Fassbender in the title role of 2015’s Steve Jobs. Kate Winslet won gongs a plenty for

Slow Selling For Faster Results

The Slow Movement continues its spread. I first came across it a decade ago. Wonderful, seemingly impromptu – the then new term was popup – small markets with chef-manned stalls grouped together inbetween London office space. Local, artisanal lunchtime snacks I, along with many others, were happy to support in preference to

How Kim Is Your Strap?

Corporate slogans. A satirist’s dream. Usually the employees themselves that remix them best. For a mocking, yet perhaps more real, tagline. Happily, someone feels my pain. Via the words writ large on stands atMWC16 [http://www.mobilemoneyrevolution.co.uk/disrupt-me-till-i-fart-the-stand-signs-of-mwc-2016/] . Their commentary is spot on. Here’s a selection

Plotting On The Supportive To Hostile Axis

Political Mapping. A solution selling stalwart. Have we a new angle on it this week? Along comes this gift direct from The House of Common’s leathered green benches. In the form of a leak from the heart of Westminster’s Official Opposition. Beset by despotic paranoia, the UK’s

You Can Kill The Corporate Overview

How typical is this? I’d say fairly. A crew I know were due to meet a major client boss. They lived on another continent, so it was deemed a once-in-a-blue-moon chance to get to know the bigwig. The account owner had prepared a large slideshow. It featured slide after

Sales Tales

An Australian marketeer recently told me about a solution salesteam that every Friday held a short meeting to wrap up the week. An interesting construct in itself. Always on the agenda though, was a slot called Sales Tales. The idea was anyone winning a deal had to recount its story

Audition That Changed Music History And Your Management Career Take-Off

General management best-practice discovery. I deliberately try to avoid writing a blog on such. As salespeople that aim for chief execship, I feel today I can make a rare exception. It emerges following the passing of Beatles producer, George Martin. An unlikely beacon of managerial wisdom you’d think. But

Don't Make Launch Mistakes Of Smartphone VP

Friday 11 March. Huge national radio audience. VP Europe, Rory O’Neill gets three minutes of precious airtime to plug the new Samsung S7 smartphone. Alright, I feel compelled to state upfront. It was a poor performance. Substandard. One certainly not befitting someone of such lofty rank and remuneration. Especially

Match Your Supposed Buying Partner's Desire

The things that creep into your feed… How to say ‘yes!’ to sex [http://www.theguardian.com/commentisfree/2016/mar/04/how-to-say-yes-to-sex-and-not-just-ok-only-if-you-shut-up-about-it] seemed a cheap shot. Yet I couldn’t help mull how the want-it-now-now-now salesperson and the million-other-things-on-my-plate buyer ever get it together. The original Aussie writing title perhaps