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Using The Tell-Show-Tell Demo Formula Evolution?

I tagged this ‘presentations’, but really it’s about a specific niche here; demonstrations. The first decade of my career heavily involved the demo-ing of software. From what’s now called ERP, right through to data warehousing-business intelligence wizardry. Then came the Millennial dotcom boom, it was all about on-demand

3 New Product Pitch Lessons From iPlayer Mega Media Initial Sell

As if you need any reminding just how difficult it can be to ‘sell’ a new product. Here’s a story I picked up in the weekend’s press [http://www.theguardian.com/technology/2014/may/11/bbc-feeble-bland-bygone-era-digital-voice-bbc3] . It relates to the trauma getting what is arguably the world’s

Are Your Prospects Eating Palatable Snacks?

I giggled at a piece I read this week. All about gettingpicky toddlers to eat ‘properly’ [http://www.theguardian.com/lifeandstyle/wordofmouth/2014/may/06/fussy-eaters-child-nutritious-diet] . I’ve come across similar ideas before. In my free ebook [http://salespodder.com/free-e-book/] on new product selling I wrote five years ago

What's Your Eurovision Deal Winning Formula?

I do enjoy Eurovision. I have no problem saying that. It’s always been worth a watch. And not just for the house party or drinking game opportunities. Although I fear I may not see tonight’s annual extravaganza [http://www.telegraph.co.uk/culture/tvandradio/eurovision/10062111/Eurovision-2014-30-things-you-need-to-know.html]

A Mint Number When Selling Change

[https://salespodder.com/content/images/wordpress/2014/05/tictac-94pc-dont-change-400x300.jpg] The global tiny minty sweet that is TicTac. Not usually the place you’d expect to find a solution sale nugget. Yet their recent “shake it up” ad signals a knowing distaste for the change averse. Who knows where their

International No Diet Day And Your Cold Call Snack

Pop culture was busy gobbling up this confection (for the 23rd year no less) on the 6th of May. One journalist [http://www.independent.co.uk/life-style/food-and-drink/features/why-diets-are-ridiculous-9324288.html] couldn’t help filing a few hundred words, labelling it “amusing, faintly ridiculous, without much purpose”. Yes, we do

Transcendence Which Elevates Your Territory Success

[https://salespodder.com/content/images/wordpress/2014/04/transcendence-trailer2-400x160.jpg] Transcendence is a movie I’ve not seen. Though I have read the odd review [http://www.theguardian.com/film/2014/apr/27/transcendence-review-grand-ideas-johnny-depp-wally-pfister] . And was glad to catch its trailer. I was delighted to spy a glimpse of what

Which Of These 17 Types Of Buyer Is Your Preferred Prospect?

In a matter of a few days a second piece of consumer PR perked my solution sale ears. Last time it was change-aversion [http://salespodder.com/will-your-prospect-change-their-tea-brand/] from tea drinking, this time the different types of shopper. According to voucher website [NetVoucherCodes.co.uk] research, there are seven; > Old

Bar Chart Option To Give You Locomotion

[https://salespodder.com/content/images/wordpress/2014/04/wpid-railgrowth400x572.jpg] I could hardly believe my eyes. Walking past an English rail terminus, a full-blown presentation slide! Bar graphs are as tired as the dear old pie. I’ve blogged on these countless times in my presentation category. Yet here is

You Ingrained With Drive Of Champion Racer Senna?

Sport media is awash this week with remembrance of Ayrton Senna. It’s the twenty year anniversary of his death at the wheel. He crashed head-on into a wall when leading the 1994 Grand Prix at Imola in Italy. The Brazilian Formula One motor racing three-time champion is widely considered