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Graphic Designer Pizzazz

For those sales presenters boasting a touch more technical expertise, here’s a brace of ideas for enlivening your next message. Choosing colours Colour scheme selection can be traumatic for the untrained. Even when we’re given a template from which to work, there are times when the standard white-and-whatever

A Brush With Failure

A retail experience of mine just now is a microcosm of how poor selling skills can compound a stuttering sale to meander towards oblivion. I wandered into a chemists and was greeted cheerily by the manager. A good start, he asked, > “What are you looking for?” Mini-emergency, I was

Buyer Makes Their Point

Here’s a delightful insight into how buyers think. They too have to ‘sell’. Ideas, new ways of doing things, and sometimes they even have to pitch our proposals in our absence. How do they fare? [http://www.supplymanagement.com/resources/knowledge-zone/2011/get-to-the-point/] Well, it seems there’s a

Stock Out Policy

Another tale of S Africa retail woe, yet one which is sadly replicated across the planet. Cheerful seafood franchise Ocean Basket are a popular no-nonsense fish restaurant chain, pleasingly Sassi [www.wwfsassi.co.za] compliant on the sustainability front. [http://www.oceanbasket.co.za/] They have a neat fish ‘n

Crafting A Presentation

As my recent blogs have described, I’m in the middle of prepping a big presentation at the moment. I had a discussion the other day about how you construct such an event. There are many common errors that you can avoid. A major one is structural. In our case

Obliquity (John Kay)

I’ve long blogged against the misguided pursuit of money as your primary driver. Better, I’ve always felt, to focus on success first. Financial reward then easier follows from your accomplishment. I’ve come across an author who reinforces this stance throughout his promotion of obliquity. As defined by

How England Cricket Plays Easy

Arh, yes. The revelling in such Ashes glory. With so much to admire from an English perspective, cricket writers have since been beside themselves to try and put fingers on how such a monumental thrashing of the big enemy came to pass. One example came from the always enjoyable Vic

Your Destiny Choice

A young lady friend of mine was showing me a freebie notebook from a magazine. For a covermount it was remarkably good quality. A hardback, with elastic band and page marker, every other one of its innumerous blank pages had a quote on the footer. Their idea was to inspire

Coffee Dynamos Entrance

In Cape Town, I learn that in the multitude of cafés, the brands of coffee most prevalent are Illy and Lavazza. One group of young friends, headed by an Italian devotee, sought to gain a foothold for Bristot beans. They position themselves as a young, dynamic new entrant. Their first

Effective Business Writing Trio

I came across this three-part plan accredited to a speaker named Tom Ehrenfeld. > TheWHAT? is (& explains) the content. TheSO WHAT? is why the content matters. And thePROVE IT! provides the credibility. One of my crusades rails against the all too often woeful documentation produced by salespeople. Applying even