salespodder

salespodder

http://salespodder.com

Remember The Business Case

Here’s a great line I got in an email from a customer. We were talking about how to create a better style of Proposal generation for a breakthrough new product of theirs. “…we can often win without a perfect [business] case. That said, a good case never lost a

What Makes A Good Proposal?

One of my clients is having an overhaul of how they present Proposals to prospects. They’re conscious that attempts at making production of such compelling sales collateral easy for reps have failed beforehand. A previous English regime spent many long hours creating a standard document, from which a 71-page

Stay In The Present

During the gripping Wimbledon final yesterday, 4-time semi-finalist Tim Henman commentating made a fascinating observation when Nadal, so strong throughout, began to wobble when failing to cross the finsh line, twice over, surrendering chances uncharacteristically meekly to not win in three-straight then four. He shared his experience of sports psychologists.

Let's See What Happens If…

On my mini-project to sell the first batch of a new product beyond my current client community, I’m trying all sorts of things. I’m partly inspired by the words I remember from Brian Thomas at a direct marketing seminar in the mid-90s; “always be testing”. It was a

Saville Row Touch

Well, actually Jermyn St, but a similar gig. Albeit not as well established for bespoke as the world famous tailoring mecca Saville Row, the other side of Piccadilly in London’s West End, Jermyn St has become a fella’s smart-casual paradise. I’m lovin’ as always Mary Portas [http:

Don't Get Stuck In The Middle

Thought-provoking positioning realities hit me whilst watching Jeff Randall on Sky News Monday night. Although his forte is the written word rather than interviews, he did arrive at one spell-binding observation on British retailing 2008. As consumers begin to listen to the self-fulfilling misery from financial banking-biased journos talking us

How Google Pitch

A pal of mine runs an accountancy practice in England’s Second City. I was explaining that I was doing a bit of cold-calling lately, and he told me of a similar approach he recently received. It was from someone at Google. He couldn’t recollect receving any communication signalling

Be That Finisher

More footballing woes. In 2006 England got lumbered with incompetent, Graham Taylor Mark 2, Steve McLaren. How things could have been different though. We almost landed Brazilian World Cup winner, then Portugal boss and now Chelsea-bound ‘Big Phil’ Scolari. The man credited with making Arsenal such a business operation to

Salami Selling

A friend of mine is currently studying for a distance learning style degree around business finance. She was getting the evident irritation with having to do a computer module off her chest, when during her explanation of computer crime categories, the salami technique was mentioned. This is where small amounts

Riding Out The Tough Times

Blogging the other day on experiences with credit crunch [http://salespodder.com/credit-crunch-focus/] thinking, I went on to explain what this means in the context of our sales plans with guys in one of my offices. We discussed why business people would buy something. The idea was to create a