I took this above pic of my telly. It’s the Ukraine President at the Davos World Economic Forum.
He holds a piece of bus coachwork wreckage to prove Russian involvement in a recent Donetsk massacre.
Stark image. Memorable message. True bullet points.
(I also note how the colours happen to coincide with the country’s flag.)
At the outset of my career I used to sell to defined verticals. One was the toy trade. I took to carrying a box around in the boot of my car filled with notable toys from customers. I’d take them into formal pitches and let the audience play with them.
A few years later, another line of business focus. One was car part distributors. I got my guys to keep various widgets with them that could physically show key link sell gaps.
Both worked extremely well. We certainly stood out.
A real-world prop really helps.
(Gimmicks though, do not.)
Even better if it is something tangible directly related to the prospect and the issue you seek to resolve.