Chart Graphics of 2024
My longlist for this post was fifty strong. Criteria for inclusion was not necessarily data I felt affinity to. More that the visual representation was something we could build on in our solution sell endeavours.
A chart can really make the winning difference on a bid.
A skill I'm all in favour of, as you can excel in from two of my books; 101 Charts That Sell & 101 Diagrams That Sell.
Here's some ideas for you to remix and make one that truly stands out.
Let's start these fifteen-plus-bonus-one with London broadsheet The Telegraph. They like graphs on visual backdrops. This can be a striking device. Here, even better when denuded of data-ink. With only the falling GDP linegraph on the red with despondent failing Xi behind would be even better. Note too the forecast signifier.
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Here's another way of making the peaks and troughs of your graph come alive. With a message. The illustrator apparently first posted this is 2021, but I only found it recently.
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Opting for stark simplicity can also set your data message apart. Here's another Telegraph treatment.
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Before leaving linegraphs, if you're yet to use a sparklines approach, you're missing a trick. Again, even better without all the 'chart junk' legends and scales.
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And a neat dumbbell way of smoothing between two points, here four years apart.
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Moving on to barcharts. Consider the subtle power of unusual, non-standard colours. Nicely done by the HBR below, and not in their trad crimson.
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And older London broadsheet, The Times, highlight rankings well as with this Test cricket example.
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Comparisons between periods they also highlight well.
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From the realms of impending power outages from years of grid mismanagement. Now being hypocritically made a whole lot worse to make even the ol' Third World weep, note how work-in-progress and future values are shown here.
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Sticking with bars, here's a reminder we can separate out the clusters for a novel view.
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Next, a nod to the newly on the scene momentum graph. This one from the Euros final.
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With another area chart leaning, this time from the 'beautiful' designers.
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Looks like we're winning, people. Let's stay that way.
Which reminded me of this equally promising Before-After. Always a presentation masterstroke.
How about this bubble chart.
As well as this world map, also with data given a proportionate slant.
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Finally, as charting guru Stephen Few would be pleased, you can always end on a table. Or in this case, a Logic Map...
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