Cuppa Power

It was revealed this year that a British lab broke the record for the energy generated by a controlled nuclear fusion reaction. The fuel weighed as much as a fruit fly, but created enough energy to make 600 cups of tea (surely the standard unit of energy for any British project).

A paragraph from science reporter Tom Whipple's 2024 year-end wrap of 33 startling breakthroughs by London's The Times.

It lauds an experiment managing to generate more power out than was put in.

There's actually a pair of metaphoric levers here applying to our selling endeavours.

The minimising of input. Then the maximising of output.

Atomisation is a terrific technique to make the investment outlay meaningfully edible and enticing.

For instance I used this to great affect at the dawn of the century. When charging clients twenty pounds a week for each salesperson benefitting from my knowledge management SaaS.

I'd picked this up from a combo of tech hardware angles of pay-per-click and lease finance. Then duly improved them into a genuine win-win.

With a smile I used to equate my individual pricing to things as evocative as less than the cost of biscuits and pastries for their weekly sales meeting, to the literal hour(s) on desired activity gained that someone currently spent - read, wasted - trying to find a killer piece of sales intel from around their team.

You too will have the equivalent of the fusion 'firefly'.

Same goes for your everyday 'cups of tea'.

This outcome boost builds on the concept of horsepower. From the Brummie world-changing pitching genius of Matthew Boulton.

I've blogged on this powerful tool before down the years, including these pair from 2017, re: cupcakes & Manhattans.

Promoting the most consequential invention ever still encountered the typical, hardened, entrenched barriers to the new. So he took the single unit of a horse, of which pre-industrial millers and miners could readily relate, and multiplied it hugely to paint a compelling proposition.

Your prospect will embrace their version of horsepower. You can craft your flavour of the humble cuppa. Can you find them?