English bathroom care products from Crabtree & Evelyn are pretty much global. In one of their far flung stores recently I saw this display. Next to a sink where you try their wares. An entire bookcase full of hand creams.
They seem proud that sales of these tubes are so frequent. One every 5 seconds somewhere around the globe. Rightly so. It must be a good product, right?
Yet I couldn’t help be irked by their statement.
It struck me as showing one of the key reasons salespeople are not loved by the buying masses.
Only one word need change;
“sold” = “bought”
Yes, it can be good to trumpet your success … but. And there is a big but.
Buyers everywhere are put off when salespeople all too often blatantly focus on themselves. They clearly come from their own, me-me-me standpoint. When they ought rather think from the buyer perspective. And this is yet another, albeit retail, example rather than from our solutions world. Sadly the same feeling often transfers.
Such a message betrays the true thrust of their selling effort. It doesn’t give the impression they are genuinely on their customer wavelength. How do yours measure up? Must they too switch?