Fancy A Nibble?


Hats off to the lad with the sales nous at Folk Coffee Company on Cape Town’s city bowl Bree Street.

There I was happily sipping an Elevenses coffee. Having turned down at the outset an accompanying offer of food from his colleague.

With a smile he enquired;

“A little nibble, a cupcake maybe?”

I politely declined the invite.

Yet did admire the attempt.

What a lovely phrase ‘fancy a nibble’ is.

Straight away I mulled different options on the same theme.

“A little added oomph?” “Touch more power?” “An extra helping hand?”

Not quite nibbles. And I’d like to hear a slight pause after. A subtle closing silence tempting a ‘yes’ to jump in. Then the detail end.

The good old alternative close sprang right up. As much as I adore The Birmingham No. 2 Close (“Do you wannit or not?”) ‘which’ is a shamefully underused sales power concept.

In this case, “…a cupcake or something more savoury perhaps?” is a good starting point.

Back in our b2b realm I did wonder on how infrequently clients get asked to add a cheeky little nibble.

Extra services, another module or slight upgrade.

There’s plenty of scope.

What’s your cupcake that can double your lines?

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.