fomite – objects or materials which are likely to carry infection, such as clothes, utensils, and furniture – from latin ‘fomes’ for touchwood (readily flammable wood) or tinder
Don’t touch that handle, rail or spoon.
Is there a selling equivalent?
Those who spread doom and doubt about our wonderful proposal?
Or perhaps another angle. For as Winston Churchill may or may not have once said;
attitude is a little thing that makes a big difference.
So imagine where the ‘infection’ is one of enthusiasm. As motivational types like to frequently remind us;
attitudes are contagious, make yours worth catching.
Not every prospect enamoured with our proposal is a rampant joygerm. Yet we need all the help we can get from such ‘animate objects’ to spread our message. How are they doing so?
What proactive methods are they pursuing?
What do they do at the first roadblock?
How long-term is their planning?
Can you give them even the smallest of tips – a little tiplet, if you will – on how to navigate the choppy waters of persuasion? And ensure that it is you they bring in to do the bulk of the heavy lifting?
If this is even a word, how can you make your supporters prospectside positively fomitious on your behalf?
And that’s before you think on the flipside. How do you break the chain of transmission from those with not just a negative view of you, but seek to actively undermine your ambitions?