Happiness Results In

Well. GDP and all those other economic indicators are yesterday’s irrelevance, right? A year ago I blogged on how the UK sought to get to grips with this by surveying the nation’s contentment.

It struck me at the time how rarely we seek to truly measure our client happiness, if we’re account managing, or even prospect happiness with us as a new business tiger.

Twelve months on, and the results are in. Yet what do they say? Remarkably little, on first reading. And that’s because everyone in good old Blighty seems in fairly fine fettle. I reckon most people would take an average mark of 7 out of 10 on the self-assessed happy scale to be pretty smiley.

Here’s a reminder of the four main questions;

  1. How satisfied are you with your life nowadays?
  2. How happy did you feel yesterday?
  3. How anxious did you feel yesterday?
  4. To what extent do you feel the things you do in your life are worthwhile?

I wondered not only once more about how would you adapt these for your target buyers, but also what would receiving a typical score of 7/10 from them really mean for me?

I’m more interested today in the extremes. Where is what I’ve done a ten out of ten for you? What is closer to a just lowly 2 or 3 about my proposal?

Another way of perhaps framing a cheeky bit of qualification over the next week or so with those people upon which our forecast is hinged.

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