How You Hoping To Sell Jack's Beanstalk?

Here’s someone with a take on how to persuade people to adopt something ‘new’.

Brian Millar uses the story of Jack and his Beanstalk, highlighting the role of the coins set against the magic beans.

Too much newness puts off almost everyone. Think of the small proportion of Geoffrey Moore’s try-anything visionaries in the general population. Millar cites the difficulties he’s seen internal promoters suffer with their own salesforce.

I wholeheartedly endorse some of his recommended approach.

Don’t go overboard on the big vision at the outset. Focus rather on the ‘incremental change’.

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