Italian Seaman Wisdom

Arh. Our Italian cousins. Do their menfolk still find it acceptable to pinch the bottoms of random passing ladies in the street?

In that fine tradition, I can thank a CNN report by Nima Elbagir from their warship the San Marco, as it patrolled for pirates off the Horn of Africa this month.

Each day is heralded by a different set of messages and music tannoyed from the bridge. Here’s how the naval officer behind the mic sniggered his slot’s  intro, the day the tv crew were on deck.

News should be like a woman’s skirt

Short enough to arouse interest

Long enough to cover the essentials


Now swap out that first word, ‘news’. Switch it to ‘your pitch’.

Make sense?

Subscribe to Salespodder

Don’t miss out on the latest issues. Sign up now to get access to the library of members-only issues.