It's Not Option A, B or C; it's Option A+B+C
The science community spoke this week. In a big way. Seeking to ward off catastrophe.
The Intergovernmental Panel on Climate Change (IPCC) released its latest weighty report; “the most significant warning about the impact of climate change in 20 years”. 1.5°C more seems our survival ceiling.
One comment piece produced what struck me as a highly useful objection handle-cum-bigger picture pitch;
It’s not option A, B or C; it’s option A+B+C
This device could come in most handy for the solution seller.
Aggressive, dismissive, pedantic even, buyers like to push us into a corner.
The world is not always black and white.
In the same way a calm “well, yes and no…” can be a winning binary choice deflector, this approach can also help assuage those looking for unreasonable definites in a world of answer fluidity.
Surely the art of crafting an unrefuseable “solution” involves slotting in elements from all around. A+B+C.
To borrow their phrase on warming, this is also a way we can alert our buyers to the reality that ‘every half a degree of matters’.