Petro Presentation Scores Second Big Hit In A Fortnight

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Who is Selling’s favourite world leader right now?

Surely it’s Ukraine’s Petro Poroshenko.

So just a couple of weeks ago he was busy in Davos.

He stole the headlines at the swanky Swiss ski resort’s annual World Economic Forum.

As I blogged at the time, parading a piece of bus wreckage to prove Russian direction of his country’s eastern civil war was a masterstroke.

This weekend he was at it again. At the Munich Security Conference.

Another cracking example of this tactic.

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This time, the proof of Putin’s pudding were the army IDs and passports of captured rebels. All Russian.

Glorious images. And liberally plastered across world media all weekend long.

A terrific use-of-prop sales presentation steer from Mr Poroshenko.

How will you do a Petro?

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