Projecting Your Rizz

'Tis the season for the multitude of competing go-to dictionary providers clamouring to bring their clickbait Word of the Year.

Here's one such with a stark generational divide.

For those not yet privy, one 2023 nod went to rizz.

Here's the explanation of London broadsheet The Telegraph's Melissa Twigg [sub'n req'd];

"Slang for romantic appeal and the ability to attract a partner with ease, it is what people over 50 might call charm – or someone who millennials two decades ago might have deemed 'fit'."

[& added later, this alternative of The Times;]

"... and takes in what millennials might call “hot”, Gen Xers “fit” and boomers “dishy”, as well as a certain age-old je ne sais quoi."

Any clearer?

What struck me, as it did that former writer, is the unusual way the middle of a word is emphasised alone to produce this neologism.

It comes from within charisma. In similar fashion to how we more commonly extract when referring to both the refrigerator and influenza.

Which can give rise to an interesting exercise, whether around or beyond of your salesteam, in producing a new term which gets across your attraction and value to a customer, potential or signed up.

By way of example, here's a couple of monosyllabic prompters for you;

where you become immersed in your client's business and routines, you could be their valued merce

where you are the reliable extension to their organisation, you could be their tensch.

As for an extra syllable, another pair;

where you are the eliminator of a specific problem, you could be their limmie

where you reveal yourself as the desired everyday luxury that makes a big difference, you could be their zhourry.

Not an exact science, sure. Yet you too may find a more telling word that encapsulates what your customer is after, from which you can single out the middle and give you the precious sparkle of rizz.

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