Here’s an entertaining little session I ran the other day. A company sought to quicker shift a stalled new product.
The thinking could equally apply to other scenarios. Such as when a new broom takes over and seeks to establish an amended direction.
I flashed up on the big screen a load of famous t-shirt slogans.
The ones I chose slightly betrayed my age.
The salesteam were split into small groups. They had ten minutes to go and develop their own tee-slogan. Then draw it on a flip-chart A1 sheet in a design of their creation.
It generated some great themes. Some funny, others serious. Yet each one gave a real insight into where they thought the strength of the failing product could be rammed home.
A short round-up discussion identified a couple of ‘sticky’ core messages to go away with and implant upon prospect minds.
As a 45-minute slot, it’s now another worthwhile addition to my new product workshopping menu. Particularly, I found, when seeking something for a post-lunch slot. This kind of task (friendlier perhaps than bumper sticker framing) could be a useful part of many a launch or campaign sales meeting whilst a new product is getting off the ground.
The day I put these thoughts down, these were the first ten (printable) options returned by a google image search for most popular t-shirt slogans;
EVERYBODY TELLS ME TO FOLLOW MY DREAMS SO I’M GOING BACK TO BED
YOU ONLY LIVE ONCE
DON’T TASE ME, BRO
I’D RATHER BE SLEEPING
NOBODY DOES IT BETTER
WE’RE IN THE STICKIEST SITUATION SINCE STICKY THE STICK INSECT GOT STUCK ON A STICKY BUN
I’LL SMILE WHEN I FEEL LIKE IT
BLINK IF YOU WANT ME