Topic

grapevine

A collection of 635 issues

The Little Used Pricing Trick That Helps Your Proposal Win

Here’s a great reminder I got from The Atlantic mag the other day. Never put solely a single pricing option in your Prop. They use the example of Netfilx testing prices [http://www.theatlantic.com/business/archive/2014/01/the-behavioral-psychology-of-netflixs-plan-to-charge-higher-prices/283367/] for their soaring video streaming services. The summary

What Every Exec Ought To Know About Selling Product Plans

[https://salespodder.com/content/images/wordpress/2014/01/markreussgm.jpg] As the 25th Detroit Motor Show began Monday, Jeff Randall interviewed a happy General Motors exec. At first Mr Randall seemed more preoccupied with what it’d be like soon for all those petrolhead fellas – for the first time in

Modern Call Centre Still Likes Old School Scoreboards

[https://salespodder.com/content/images/wordpress/2014/01/callcentre-landscape.jpg] Here’s Swansea’s third largest call centre. The right of those L-shaped buildings in the middle. I enjoyed the shows with them last Autumn, blogging [http://salespodder.com/call-centre-coaching-at-odds-with-message/] each week, and now I just caught the festive season

Donut Boss Fails To Dunk It

So eating my brekkie Tuesday I caught the boss (sounding rather English) of an expanding American fast food chain on an early morning tv sofa. Nigel Travis was bullish. 20 years after shutting down, Dunkin’ Donuts are back in England. They just opened their first store outside central London. His

Do Your Incentives Corrupt Salespeople?

There’s a big story in the banking sector this week all about sales. Specifically, “serious failings [http://www.ft.com/intl/cms/s/0/5c944f8e-6249-11e3-bba5-00144feabdc0.html#axzz2nA7szYXp] ” in sales practices. These have led to more multi-million fines and a further plummeting of the industry’s reputation and public standing.

Can You Produce A Compelling One-Page Deal Summary?

[https://salespodder.com/content/images/wordpress/2013/11/heathrowhub-ad-Nov2013.jpg] So, let’s get this straight. Having lived under the Heathrow flight path for many a year – which means practically anywhere even remotely near London’s River Thames – and suffered repeated rude awakenings at 0600 as huge metal tin cans

Another Example of B2B Cold Email Madness

Just like buses. I get no spam for ages then along comes a week when I’m deluged. I blogged [http://salespodder.com/cold-email-shows-why-its-better-to-single-out-one-benefit-at-a-time/] a few days ago about a particularly poor piece of direct marketing via email I got sent. Typical response rates, whether from old snail mail or

Storytelling Tips From Corporate Vid Producer

Corporate videos have a bad rep. Apparently, they’ve never moved on from their 1980s origins. Cheesy was a word used in a Maggs on Media segment this week. Cheesy music, message, and production values. PR agent Waggener Edstrom’s Head of Broadcast, Nick Lawrence, seems on a mission to

Cold Email Shows Why It's Better To Single Out One Benefit At A Time

So an unsolicited email breached my inbox defences this week. From a San Francisco seller at a startup “made in Sweden”. I appear neither in their target market nor have any use for their services. I was initially disturbed to find the subject line screamed; Get It Done! The inappropriateness

Your Lavender Scented Pitch Revamp

I did enjoy coming across the current BBC Worldwide series, Million Dollar Intern. They take an ailing business and let loose a young buck to revive it. A neat take on the ‘Troubleshooter’ theme. One show featured a small amount on selling. Retail sales of lavender infused fayre. You do