Topic

new products

A collection of 259 issues

3 New Product Pitch Lessons From iPlayer Mega Media Initial Sell

As if you need any reminding just how difficult it can be to ‘sell’ a new product. Here’s a story I picked up in the weekend’s press [http://www.theguardian.com/technology/2014/may/11/bbc-feeble-bland-bygone-era-digital-voice-bbc3] . It relates to the trauma getting what is arguably the world’s

Are Your Prospects Eating Palatable Snacks?

I giggled at a piece I read this week. All about gettingpicky toddlers to eat ‘properly’ [http://www.theguardian.com/lifeandstyle/wordofmouth/2014/may/06/fussy-eaters-child-nutritious-diet] . I’ve come across similar ideas before. In my free ebook [http://salespodder.com/free-e-book/] on new product selling I wrote five years ago

Why Salespeople Face First In Class Heartache

A salutary tale from Big Pharma. This week, global behemoth Roche failed to sell its breakthrough breast cancer drug to the world’s largest medical buyer. Kadcyla extends the life of patients suffering inoperable aggressive onset on average in trials by six months with little side effects. It is deemed

Could Your Latest Launch Be Ruined By The Four Most Dangerous Words In Investment?

What are the four most dangerous words in investment? According to seasoned London market investor Tom Stevenson [http://www.telegraph.co.uk/finance/personalfinance/investing/10757236/Will-the-2014-technology-stock-market-boom-repeat-the-dotcom-bust-of-2000.html] , they are; > it’s different this time. He reveals this as part of his exasperation that in early-2014 we seem to be

Esquire Editor Advice On Hearing Lifetime Of Pitches

Here’s the odd coffee break biscotti courtesy of the Entrepreneur mag. A columnist [http://www.entrepreneur.com/author/1586] at Esquire shares little chunks of his selling wisdom. Here’s a snippet, when extolling the virtues of a 15 second pitch guide [http://www.entrepreneur.com/article/223454]; > Here’

Are You Heralding Your Launch Like Facebook Did?

[https://salespodder.com/content/images/wordpress/2014/02/1stloginpageoffacebook.jpg] Let’s hope not, hey. So it seems Facebook turns ten years old today. As this screengrab whizzes around cyberspace today to record. It’s apparently their first ever logon page. The exception that proves the rule? A quick examination

What To Do When Your Product Launch Mirrors Empty Skyscraper Space

[https://salespodder.com/content/images/wordpress/2014/01/Shard-from-London-Br-platform-Nov12.jpg] The Shard is the tallest building in Western Europe. Everyone I knew around the area loved seeing its development. A truly landmark site. It bestrides an enclave of London I’ve long adored. I took this pic one crisp autumnal

What Every Exec Ought To Know About Selling Product Plans

[https://salespodder.com/content/images/wordpress/2014/01/markreussgm.jpg] As the 25th Detroit Motor Show began Monday, Jeff Randall interviewed a happy General Motors exec. At first Mr Randall seemed more preoccupied with what it’d be like soon for all those petrolhead fellas – for the first time in

Is Your New Product Like NASA’s Space Pen?

[http://startswithabang.com/?p=1204] Here’s something I was reminded of when recently catching a glimpse of the first lunar landing for forty years. You probably know of this space program urban legend [http://urbanlegends.about.com/library/bl_zero_gravity_pen.htm]; What do you do when you

Breaking Bad Calculations

[https://salespodder.com/content/images/wordpress/2013/05/Breaking_Bad_logo.png] Breaking Bad. What’s all the fuss about? It’s not that I don’t watch a bit of telly now and then. It’s just that, as the growing trend, I tend not to follow the broadcast